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BLACKPINK's Kill This Love has surpassed 2 billion views on YouTube, marking a significant milestone for the group. With this achievement, the group becomes the first and only K-pop act to have multiple videos over 2 billion views—Kill This Love and Ddu-Ddu-du. The Pink Venom singers are also the only Asian act to have achieved this milestone.
Since its release on April 4, 2019, the MV has been breaking records, becoming the most-viewed video within 24 hours with 56.7 million views. Kill This Love was the lead single for the group's second EP by the same name.
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The music video, starring Jennie, Jisoo, Rosé, and Lisa, has garnered praise worldwide. With its bold visuals and 'girl crush' concept, the video instantly became fans' favorites. The lyrics talk about girls' decisions to end a toxic relationship.
The news of the group's second MV hitting this milestone sent fans into a frenzy. One fan on X commented:
"QUEEN THINGS."
Several other fans expressed similar sentiments online and praised BLACKPINK.
"See when you’re queen of Kpop," another fan reiterated.
"mothers, icons, QUEENS," one fan echoed.
"THE WORLD’S BIGGEST GIRL GROUP FOR A REASON YUPPP," a BLINK stated.
BLINKs began reminiscing their love for the song and the music video. Some of the fans also posted their favorite moments from the MV.
"I remember in 2021 when I was staying in a hostel in Costa Rica and these girls were blasting Kill This Love during their stretching/yoga sesh. I was like (emoji) BLACKPINK the global superstars you are," an X user said.
"One of my all time favorite Kpop songs and videos idgaf," a fan reacted.
"BEST BLACKPINK SONG EVER AND THATS THE DAMN TRUTH!!!!!" another fan exclaimed.
Along with the congratulatory reactions, BLINKs left anticipatory messages wishing for BLACKPINK's comeback soon.
"I thought it was a comeback announcement," another hopeful BLINK commented.
"NOW GIVE US A COMEBACK," a BLINK demanded.
BLACKPINK set to make a comeback in 2025
To fans' relief, YG Entertainment founder Yang Hyun-suk has confirmed BLACKPINK's return in 2025. In a video shared on the official YouTube channel of YG Entertainment, Yang Hyun-suk revealed that the iconic girl group would be making their highly-awaited comeback, along with a world tour, in 2025.
The four-member group will be making a return after three years, with their last release being Pink Venom and Shut Down from their second studio album, Born Pink, released in September 2022.
Apart from the YouTube success, Kill This Love gained international and domestic achievements. It peaked at number two on the Korean Gaon Digital Chart and became the group's first top-50 hit on the US Billboard Hot 100 and the UK Singles Chart, becoming the highest-charting song by a female K-pop act on both charts.
Last year, Ddu-Ddu-Du achieved similar success as its sibling, Kill This Love. In 2023, the song became the first and only music video by a K-pop group to surpass 2 billion views on YouTube.
