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On November 4, 2024, Italian luxury fashion house Prada announced Byeon Woo-seok as its new brand ambassador. Many fashion insiders and fans anticipated this partnership after the actor attended the Prada Spring/Summer 2025 show in June. Now, Prada has officially confirmed it.
On Monday morning, Prada shared the news across its social media platforms. Their post's caption reads:
"Prada is pleased to announce Byeon Wooseok, Korean actor, as Prada’s brand ambassador."
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Already a well-known figure in the fashion world from his early modeling career, the actor's new role as Prada's ambassador hints at exciting things ahead. Fans of the Lovely Runner star were thrilled when the news broke. They quickly took to social media to celebrate, as one fan expressed on X,
"From runaway model to brand ambassador. I'm so proud of him."
Fans flooded X with congratulatory messages, expressing how proud and happy they felt.
"It's about timeeeee. congratulations byeon wooseok," said a fan.
"Everything he achieved since lovely runner made me so proud and happy," wrote another fan.
"SO HAPPY FOR HIM. Also the people criticising him for not having any luxury brand deal can now shut up," pointed a user.
While fans are thrilled about the actor-model's brand ambassadorship, they are also eagerly looking forward to future campaigns featuring him.
"Prada always knows how to choose the perfect brand ambassadors! Their taste is simply impeccable!" expressed an X user.
"Byeon woo-seok out there collecting brands left and right as he should," remarked one netizen.
"Byeon Woo-seok, the rising star, is now officially part of the Prada family! This is a major win for both the brand and the talented actor. Get ready for some seriously stylish campaigns featuring this heartthrob." stated this fan.
Byeon Woo-seok becomes Prada's latest ambassador in Korea
Previously, Byeon Woo-seok was invited to the Prada 2025 Spring/Summer Men's Fashion Show in Milan, Italy, last June. There, the actor, who began his career as a model, attracted significant attention among numerous international actor-models. He also made headlines with his tailored look at the fashion show.
More recently, he received an invitation to the Sound of Prada show in Seoul. However, he could not enter due to the event being cut short because of overcrowding concerns.
With his ambassadorship, Byeon Woo-seok joins a prestigious group of Korean celebrities representing the Italian luxury brand. This list includes aespa’s Karina, ENHYPEN, NCT’s Jaehyun, Jeon Somi, and TWICE’s Sana.
More about Byeon Woo-seok
Byeon Woo-seok is a rising star in the South Korean entertainment industry, known for his multifaceted talents as an actor and model. He began his career in fashion, walking the runway and quickly gaining recognition for his striking looks and style.
Transitioning into acting, he first appeared on screen in 2016 with the drama Dear My Friends. Since then, he has built an impressive filmography, starring in popular series such as Flower Crew: Joseon Marriage Agency (2019), Record of Youth (2020), Moonshine (2021), and Strong Woman Kang Nam-soon (2023).
However, his role as the lead vocalist of the band Eclipse and top actor in the tvN drama Lovely Runner (2024) brought him widespread acclaim. This performance sparked what is named the "Byeon Woo-seok syndrome," earning him titles like "the face of the new generation" and "romantic comedy genius."
The songs performed by the artist in the series have since reached the top of various major music charts. This success has also contributed to the band Eclipse's popularity. Subsequently, the actor also held his first Asia Fan Meeting Tour Summer Letter, performing in eight cities and selling out all 12 shows.
