What is The Influencer about? All you need to know about the upcoming Netflix Korean reality show

On July 9, 2024, Netflix released a tantalizing teaser for its upcoming South Korean survival series, The Influencer. This new show sets itself apart from traditional survival formats by showcasing an impressive lineup of 77 prominent social media personalities from different platforms, including TikTok, YouTube, Instagram, and AfreecaTV.

This diverse group of influencers brings a wealth of online experience and fan engagement, promising a fresh and dynamic approach to the survival genre. The teaser, released on Netflix's official YouTube and X handles, provided a glimpse into the series, showcasing some of the cast members and revealing their impressive follower counts.

Collectively, these social media personalities are reported to boast a staggering net marketing value of 400 billion won and more than 120 million followers, underscoring the show's high-profile nature.

The Influencer is set to test the limits of its participants as they navigate a series of demanding challenges aimed at determining who possesses the greatest influence.

"A world where attention and influence determine one's worth and power, we welcome you to the social survival show, The Influencer," the teaser states.

Each of the 77 influencers will confront various obstacles in their quest to emerge as the top contender, making for a compelling and competitive watch.

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The Influencer: Confirmed cast, premiere date, and all you need to know

The Influencer will premiere exclusively on Netflix on August 6. As per The Sun's report on August 1, 2024, series producer Lee Jae-seok shared insights with Netflix, stating that viewers can expect to see leading influencers from Korea and enjoy a distinctive entertainment experience throughout the 16 episodes.

He emphasized that Netflix's unique scale and visuals would bring to life unprecedented social survival challenges. Lee Jae-seok also mentioned his curiosity about bringing influencers together in one setting, influenced by algorithms.

While the full roster of all 77 participants has not yet been officially released, the teasers and trailers have revealed the following confirmed cast members:

1. Pani Bottle (빠니보틀), Travel YouTuber- 2.29M followers
2. Jang Ji-sou, Content Creator- 1.19M followers
3. Jin Yong-jin, YouTuber and Director- 2.68M followers
4. Little Sung Yup, Fitness/Exercise YouTuber- 272K followers
5. QYOUNG, Beauty & Fashion YouTuber- 189K followers
6. Needmorecash, Short-form creator- 478K followers
7. Juice Seyeon, AfreecaTV Streamer- 159K followers
8. RISABAE, First-gen Beauty Creator- 2.25M followers
9. GVAN, Drag Artist- 1.1M followers
10. Sia_jiwoo, TikTok Creator- 27.5M followers
11. Changhyun, Streamer-YouTuber- 2.28M followers
12. MYBOO, Cosplay Creator- 333K followers
13. Shin Eu-ddeum, Fitness Influencer- 1.6M followers
14. Heo Seong-beom, Content Creator- 306K followers
15. Ki Eun-se, Actress- 775K followers
16. Jang Keun-suk, Actor- 620K followers
17. Sherry, TikTok Creator- 2.3M followers
18. GATO, TikTok Creator- 5.3M followers
19. Doctor WHO, TikTok Creator- 5.0M followers
20. KEJIMIN, TikTok Creator- 754K followers

As of now, only a few participants have been confirmed, with the full cast list yet to be announced. The Influencer is co-directed by Lee Jae-seok and Son Soo-jeong.

Producer Lee Jae-seok, the creative force behind the show, shared,

“I thought it would be interesting to gather influencers, divided by algorithms, in one place. You’ll see the top influencers in Korea and experience unique entertainment through the large scale and visuals that only Netflix can deliver, along with never-before-seen social survival missions.”

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Given Netflix's track record with successful Korean survival shows like Physical: 100 and The Devil’s Plan, there is considerable anticipation for this new large-scale survival series.