'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
On January 27, 2025, BLACKPINK's Jisoo attended the Dior Couture Summer/Spring 2025 runway show during Paris Fashion Week. For the event, the K-pop idol wore an all-black ensemble with a gothic-style hairdo. She sported a short black leather jacket over a matching dress underneath, accessorizing with multiple golden and silver hairclips, along with a black Dior bag.
At the event, BLACKPINK's Jisoo walked alongside Mathilde Favier, the Public Relations Manager of Dior. In several videos, Mathilde was seen holding the idol’s hands and walking close to her. These videos went viral as some fans expressed concern that Jisoo might have felt uncomfortable with Mathilde’s actions.
As a result, fans flooded the internet with mixed reactions to Mathilde’s behavior. One user on X stated:
Many other varied reactions to Mathilde holding Jisoo were seen online. While some asserted that Mathilde's behavior was abnormal, others humorously remarked that she held Jisoo's arms as if she was trying to prevent her from escaping. Another fan compared BLACKPINK’s Jisoo to a “pot of gold” for Dior, suggesting that Mathilde was holding her hand for protection.
Trending
“so tired of mathilde...like this isn't normal behaviour can she stop..,” a fan wrote.
“Our girl is dior’s pot of gold. As long as she’s bringing in the money, madame mathilde will be there to hold her hands tightly.,” another fan said.
“and ofc its not a PFW without Mathilde holding Jisoo’s hand she loves her soo muchhhh,” commented an admirer.
“Calm down Mathilde, Jisoo won't run away,” stated a fan.
Some fans described Mathilde as “Jisoo’s mom in Paris,” noting how she always took care of her, while others found it annoying to see her holding the idol’s hands in that manner.
“Mami mathilde literally jisoo's mom in paris. She always taking care of her,” wrote a fan.
“mathilde holding jisoo as if her life depends on it oh we are so back,” commented another admirer.
“Seeing Mathilde joyful and thrilled to be with Jisoo is very sweet,” wrote another fan.
“mathilde always being tied with jisoo is so annoying like idc if that means jisoo is her fave LET HER GO DAMN,” stated a fan.
BLACKPINK's Jisoo became Dior’s ambassador in 2021
In March 2021, BLACKPINK's Jisoo was appointed as the global brand ambassador for both Dior Fashion and Dior Beauty. Her initial collaboration with Dior included the Fall '21 and Dior Vespa ads. She also promoted Dior's Addict Lip Glow lip balm as an ambassador for the luxury label’s beauty line.
Jisoo is not only the face of Dior but also represents other famous brands such as Cartier, Self Portrait, Dyson, Alo Yoga, and Tommy Hilfiger.
BLACKPINK's Jisoo has been recognized as the most influential and highest-performing fashion influencer of 2024. On January 10, Lefty, an influencer marketing platform, released annual statistics detailing the online impact and financial value generated by celebrities and influencers through social media activities.
According to Lefty's assessment, Jisoo has regained her status as the most influential fashion figure of 2024, producing $227 million in EMV. This marks the second occasion when the Flower singer has achieved the top position in this category. In 2022, she secured first place by producing $198 million in EMV.
In related news, BLACKPINK's Jisoo is set to release her new solo album, AMORTAGE, on February 14, 2025.
