On September 6, 2024, EXO's Baekhyun dropped the official MV of his latest song, Pineapple Slice. He also performed the track live at Music Bank and gifted 50,000 KRW transportation coupon cards along with other gifts to each of the 300 fans who attended the showcase. Other gifts included food trucks with pizzas, embossed bracelets, photocards, and posters.
A fan tweeted about the transportation card (tmoney) on X, expressing their happiness over the gifts. Furthermore, the K-pop idol also reposted a fan's tweet on his official X account (@fullybaekh). One fan wrote on X:
"YOU'RE THE STANDARD"
Several Exo-L (EXO fandom name) and ERI (a nickname given to the fans of the Pineapple Slice singer) flooded social media, praising the singer. They lauded him for his thoughtful gesture of gifting transportation money to his fans so that they could travel for free to attend his Music Bank showcase.
"Baekhyun is truly the standard. A hand fan, a mini poster, a photocard, a fruit cup, a tmoney card with 50k won in it, a coffee support truck, and a freshly oven baked pizza support truck," one fan wrote.
"The tmoney card that Baekhyun gave to fans was issued since May 2024.... he really prepared for this comeback for a long time," another fan added.
"Baekhyun is not just thoughtfull to prepare food trucks to fans who attended the recording today but he is also GENEROUS to give tmoney with 50,000 won!!!!! And the fact that there are more or less 300 fans present today!!!!! OH MY GOD!!" another fan shared.
Others shared their enthusiasm for the idol's comeback after years. They underscored how diligently the artist worked on his comeback for years while building his own label, INB100.
"Guys do you realize how massive this is? baekhyun was inactive for like 4 years. he fought a legal battle with sm, left the company and created his own label. he is pulling numbers even better than before. he will never beat THE LEGEND allegations. thriving under his own rules," one fan said.
"LISTEN TO THOSE VOCALS THIS IS HOW YOU DELIVER A COMEBACK BAEKHYUN YOU ARE A GOD," another fan added.
"It’s not surprising bc he has all the factors to excel. The most important factor of all is that he releases quality music that a broad range of ppl really enjoy and he looks happy doing it," one other fan commented.
More about EXO's Baekhyun and SM Entertainment's ongoing feud
EXO-CBX's Chen, Baekhyun, and Xiumin's managers called a news conference on June 10. According to their legal representatives, the agreed parameters that formed the basis of the agreement were allegedly ignored by SM Entertainment. EXO-CBX is an EXO sub-unit comprising Chen, Baekhyun, and Xiumin.
SM Entertainment responded by releasing a thorough statement refuting these claims. They claimed that MC Mong and Cha Ga-won's improper enticement (tampering) of their musicians is the root of the disagreement, as per the Daily Sports' report. They also accused CBX of allegedly abusing its membership privileges to the detriment of its artists.
SM Entertainment said:
"MC Mong and Cha Ga Won have been approaching several artists who have valid exclusive contracts with us for a long time. After that, CBX started finding fault with us in order to invalidate the valid contract renewals."
SM Entertainment stated they verified that CBX did not run their label, INB100, on its own. They confirmed that INB100 was formed as a subsidiary by MC Mong and Cha Ga-won. They stated that the evidence corroborated CBX's meddling in breaching their contracts with SM Entertainment.
SM Entertainment told Daily Sports:
"However, as has been clearly confirmed today, CBX’s INB100 was not operated independently by CBX. CBX's INB100 has now been incorporated as a subsidiary of MC Mong and Cha Ga-won."
Later, CBX alleged that SM Entertainment did not fulfill their commitment to charge INB100 a 5.5% music distribution fee and increased it to 10%. SM Entertainment replied that the members agreed to pay 10% of their profits in exchange for ending their exclusive solo contracts early.
For the unversed, INB100 is a company founded by EXO-CBX members in January 2024, after they parted ways with SM Entertainment.
On June 13, 2024, SM Entertainment stated that they took legal action against CBX and INB100 and filed a complaint at the Seoul Eastern District Court to enforce the fulfillment of their contracts.
In response, on June 14, 2024, CBX and INB100 declared their intention to sue SM Entertainment for using unethical profit-sharing tactics. On June 25, Times of India reported that they also filed lawsuits against Lee Sung-soo, the chief administrative officer of SM Entertainment, and co-CEO Tak Young-jun.
Despite INB100 and SM Entertainment's ongoing lawsuit over a contract breach disagreement, EXO-CBX members assured fans they would maintain transparency and cooperate with the police completely.