"Is it even legal?” — The Strangers: Chapter 1 marketing gimmick draws mixed reactions from fans

Ahead of the release of Lionsgate Films' The Strangers: Chapter 1 on May 17, 2024, the makers seem to have adopted a rigorous marketing strategy that might cost them later. The film has recently been in the news for a video that has been circulating on social media platforms, especially on X.

In the video shared by Discussing Film, three masked people resembling the trio featured in The Strangers: Chapter 1 can be seen approaching a house. The person taking the video seems terrified at their sudden appearance, exemplified by a shaking hand. Their pet dog is also frightened as can be observed by its incessant barking.

Soon after the video was shared on X,, people started flooding its comments section. While some thought that the makers were treading on dangerous ground, others took it in good faith. One user commented:

"If it is not staged.. is it even legal?"

Others also jumped on the bandwagon and gave their opinions on the matter.

"This is all fun and games until someone gets blasted in a front yard and ain't nothing they can do about it," wrote one user.

"If it wasn’t scripted…," wrote another.

"They’re going overboard with the marketing for The Strangers,"wrote one user

The reception of the video was not entirely negative as there were people who lauded the marketing strategy of the movie makers:

"It's Creative marketing strategy," one user wrote.

"Bold move! powerful marketing combo. I really can’t wait to see what the fuse is all about,"another wrote.

"I need to see this," wrote another.

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The Strangers: Chapter 1 is receiving mixed reactions for adopting a unique promotional strategy

In anticipation of the release of The Strangers: Chapter 1, the makers of the upcoming film are adopting the best strategies they can to promote their film. The latest strategy that the makers seem to have implemented includes sending three masked strangers to a person's home to scare them and unleash horror on their lives, similar to the plot of the upcoming movie.

This act was caught on camera by an unknown person and the video for the same was uploaded by Discussing Film on X page and Instagram handle. After the video was uploaded people were surprised by the rigorous marketing strategy adopted by the makers.

Some thought that the three masked men were actors sent to the person's house to instil fear in them. Most others thought that the events in the video were not real, but staged.

A user wrote in the comments section under the video:

"Luckily, these are staged. If they actually tried it with some people sooner or later, they probably end up in front of a guy who has a 12 gauge and who will shoot first and ask questions later."

"You call that marketing," wrote another user.

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What is The Strangers: Chapter 1 about?

The Strangers: Chapter 1 is an upcoming horror film directed by Renny Harlin. The script for the same has been written by Alan R. Cohen and Alan Freedland based on a story written by Bryan Bertino.

Following the release of the first instalment of the film series on May 17, 2024, the movie will have two more parts which are due for release in 2024.

The Strangers: Chapter 1 will star Madelaine Petsch and Froy Gutierrez as a couple who are on a cross-country trip for their fifth anniversary celebrations. Everything seems to go well for them until their car breaks down mid-journey and they have to rent an Airbnb for their stay.

However, that is not the worst part of the story. In a turn of events, their lives are suddenly on the line following the appearance of three masked people. These masked strangers infiltrate their abode, test their limits, and wreak havoc on their lives.

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The Strangers: Chapter 1 stars Madelaine Petsch as Maya and Froy Gutierrez as Ryan. Others included in the cast are Rachel Shenton, Gabriel Basso, Ema Horvath, and Ella Bruccoleri,