“This actually looks cool”— Fans impressed by The Crow’s incredible marketing after CGI stunt

The Crow returns with a reboot of the original movie of 1994 with a gothic and supernatural flair. Slated for a theatrical release on August 23, 2024, by Lionsgate Films, the 2024 rendition revives the story that was inspired by James O'Barr's 1989 comic book series.

With Bill Skarsgard stepping into the shoes of Eric Draven who was originally portrayed by Brandon Lee, the film promises a haunting exploration of love and revenge. Rupert Sanders has directed the upcoming movie.

As the excitement builds, a marketing campaign has attracted the fans' attention. It features the Statue of Liberty swarmed by ominous crows. The CGI stunt has sparked considerable buzz and helps cement the film's deep-rooted ties to its classic gothic essence.

“This actually looks cool”, one user said.

More fans have taken to social media to express their opinions about the marketing spectacle.

"This is so good. How did they do this?", said another user.

Another fan opined,

"Marketing probably better than movie lol".

"This is some next-level creepy marketing. They really went all out to make sure you don’t forget it.", commented another user.

The users pointed out the campaign's success in creating a memorable and impactful visual narrative, one that stirs excitement and a sense of dark allure, which comprises the core elements of The Crow.

"Is this CGI or real?", added one user.

The user's query signifies that the campaign is of such high quality that it blurs the lines between digital artistry and reality, which shows the advanced techniques used to craft such a believable promotional piece.

"We're gonna be seeing a lot more of these CGI marketing campaigns in the future", said one fan.

Another added,

"That’s actually really cool, it’d be sick if they did it on other statues/monuments."

"That's actually pretty cool!", said an user.

It is evident that fans have widely appreciated the marketing technique and have been surprised by the skilful execution of CGI to bring the idea to life. Fans await more such high-quality marketing campaigns.

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What is The Crow about?

The Crow (Image via Pressman Film and Davis Film)

The Crow is a dark and emotionally charged story about Eric Draven who is a musician. However, soon, he is brutally murdered, alongside his fiance who is named Shelly. On the anniversary of their death, Eric is mysteriously resurrected by a mystical crow. With his newfound life and guidance from the crow, Eric sets out on a relentless journey to avenge his as well as Shelly's murder.

As he confronts the criminals responsible, the story brings in themes of love and justice while also exploring the boundary between life and death. The film follows Eric's quest to make all the wrong things right. Set against a gloomy and urban backdrop, the gothic story captures a haunting atmosphere that is sure to leave an imprint on the minds of the audience, for a long time.

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The movie is all set to release on August 23, 2024.