"What did they do to James Bond?" - Fans react as Daniel Craig debuts new look for LOEWE's Fall Winter 2024 campaign

On Monday, July 15, images and videos of English actor Daniel Craig from his latest LOEWE Fall Winter 2024 campaign began trending on the internet. It showed the James Bond star in casual looks, with long hair and a bushy beard.

In one clip, Daniel Craig was seen posing in a colorful pullover paired with denim pants, an untied leather belt, and a chic satchel bag. In another image, he was donning a funky sweater with a pair of cargo pants and golden shades.

Rainbow-colored scarves, a black leather jacket, a white shirt, and knitted pajamas were also part of his ensemble.

In the wake of this now-viral photoshoot, the internet is having varied and hilarious reactions, with the majority trolling Daniel Craig’s latest collaboration and looks and drawing bizarre comparisons. Here are some of the comments from X in this regard:

“What did they do to James Bond?” a fan asked.

“Daniel Craig looks like a hacker working for Hans Gruber,” one fan wrote.

“And stole Bill Cosby’s sweater,” another fan wrote.

“Looks like Iggy Pop at Christmas lunch,” a netizen wrote.

“Christ, he looks like Andy Dick on a bender,” another netizen wrote.

“Unrecognizable, maybe he likes it this way,” a user wrote.

Meanwhile, others lauded his brand-new look and LOEWE collab.

“Sooo awesome. LOEWE is the only brand that can capture this. IMO,” an individual wrote.

“In a strange way, I find this one of the hottest looks,” another individual wrote.

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Everything you need to know about Daniel Craig’s LOEWE Fall Winter 2024 men’s campaign and more

The LOEWE Fall Winter 2024 campaign was photographed by David Sims, styled by Benjamin Bruno, and creative directed by Jonathan Anderson. It was produced by Holmes Production while the set design was done by Poppy Bartlett.

As per the LOEWE website, through this campaign, the Girl With the Dragon Tattoo star “reinvented” himself by appearing in a “collage of personalities” that was inspired by the work of American artist Richard Hawkins, to whom they dedicated the collection.

Notably, alongside Daniel Craig, the campaign also featured actress and LOEWE global brand ambassador Greta Lee.

This is not the first time the No Time to Die actor has sported a long hairdo. Earlier, in June, filmmaker Rian Johnson dropped the first look from his upcoming directorial Wake Up Dead Man revealing Craig in a lengthy haircut, wearing a three-piece suit and holding a hot while appearing in the role of detective Benoit Blanc in the second sequel of the Knives Out franchise.

As per reports, the murder mystery is slated for a 2025 release on Netflix and will have Josh O’Connor, Cailee Spaeny, Andrew Scott, Kerry Washington, Glenn Close, Jeremy Renner, Mila Kunis, Daryl McCormack, and Josh Brolin as part of the all-studded cast.

In May, Rian Johnson released a 45-second teaser that showed Craig who declared that this one was going to be his “most dangerous case yet.”