"Women in general have more barriers in the entrepreneurial space"- When Eva Longoria shed light on the Latin women challenges 

Eva Longoria has been a topic of discussion, thanks to her offbeat appearance in Only Murders in the Building. She also shot back to the limelight recently after revealing that she doesn't live in America anymore following the Presidential election results that have the world divided.

But long before this, the Desperate Housewives star was already trying to shed light on the many challenges women, especially Latin women faced in America, especially in the business sector. As an entrepreneur herself, Longoria discussed it in detail in 2020 in an interview with Forbes, which was focused on empowering women. She had said:

"Women in general have more barriers in the entrepreneurial space. Venture capital firms have a gender bias. The process for getting bank loans is biased. Unconscious bias exists. Then when you add intersectionality—a woman and Latina—that bias affects you even more. I've seen so many obstacles to success that don't need to be. The light being shed on that is important."

She went on to speak extensively on the subject and added that it could be countered by teaching women how to better prepare for this space.

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"I found Latinas start small businesses at six times the national average" - Eva Longoria on entrepreneurship in America

While Longoria spoke at length about her way of helping women achieve their entrepreneurial goals, her interview also revealed some concerning statistics about Latinas and the obstacles they face in their path.

Eva Longoria said:

"I'm an entrepreneur myself. It’s an experience I understand. When I started researching, I found Latinas start small businesses at six times the national average. There are more Latinas starting small businesses than any other group in our country, but they don't have the same access to capital or business training. There is knowledge and funding that they are lacking to achieve their entrepreneurial dreams. That's what we wanted to provide them with my foundation."

While her contribution would help women and Latinas get the best of their skills, it's still concerning that so many businesses by Latinas don't last or get enough momentum to become something bigger.

To counter this, Eva Longoria said that preparing women to deal with this environment would go a long way in having them do better in the space. She added:

"At the same time, we need to better prepare women to be entrepreneurs. Sometimes it's as simple as learning how to write a business plan or teaching critical bookkeeping skills. That exposure changes their perspective. Access is part of it, but so is preparation. Successful entrepreneurialism is about preparation."

For years, Eva Longoria has juggled her entrepreneurship with her tremendous acting career, which sees her bag roles very often. She has also been an activist and director. At 49, the actress has achieved almost everything and continues to try and give her best back to society.