Did Snoop Dogg and Dr. Dre collaborate to launch a brand together?

Snoop Dogg and Dr. Dre are West Coast hip hop legends and successful entrepreneurs. The iconic duo boast a friendship going as far back as 1991.

In February 2024, Snoop Dogg and Dr. Dre collaborated to launch Gin & Juice, a ready-to-drink (RTD) cocktail brand, reminiscent of the 1994 collaborative track of the same name. The track was produced by Dr. Dre as the second single from Snoop’s debut album, Doggystyle. It peaked at number 8 on the Billboard Hot 100 and became a pop culture terminology.

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More details on the Gin & Juice cocktail brand by Snoop Dogg and Dr. Dre

The ready-to-drink cocktail from Snoop Dogg and Dr. Dre debuted in the US in February 2024 with four flavors: citrus, apricot, melon and passionfruit. It is sold in packs of four and is reported to contain a 5.9% ABV. The product made its UK debut in July 2024.

The Spirits company behind the cocktail range are On The Rocks Cocktails, co-founded by Andrew Gill and Rocco Milano, which was later bought by Suntory Global Spirits in 2020.

In visuals to promote their gin-based beverage, Snoop Dogg and Dr. Dre could be seen decked in formal suits as they drank their Gin & Juice.

Speaking on the collaboration, Dr. Dre, who is the founder of Beats Electronics and Beats Music, said:

“Together, we always try to create magic, we’re having fun being creative, and everything about this product is really us. There’s passion behind it, and friendship and love and a culture. We’re shooting to make everything we do magnificent, and fortunately, most of the time we hit the target.”

Snoop Dogg, who owns successful businesses, including Broadus Foods, Indoggo Gin and the Snoopify App, among others, added:

“Look where we’re at in our careers, look at our age and look at what we’ve done, and we still love each other, so why not do something together? A lot of times people have been in a relationship for thirty years and can’t talk to each other, can’t hang out, so it’s just fun to be in a partnership with people that you actually love.”

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Snoop Dogg and Dr. Dre’s 30-year-long friendship

Calvin Cordozar Broadus Jr., professionally known as Snoop Dogg, was discovered by Andre Romelle Young, renowned as Dr. Dre, through a mixtape in the early 90s.

Dr. Dre brought the then 21-year-old Snoop to Death Row Records, and the duo worked in partnership to release hit records like Deep Cover, Who Am I (What’s My Name?) and Gin & Juice, among others. They even co-starred in the cult classic movie, The Wash, and went on the Up In Smoke tour together.

The duo continued their successful collaboration years later, performing together at Coachella in 2012 and linking up for the release of Dr. Dre’s Compton album.

When Snoop Dogg was given the coveted Star on the Hollywood Walk Of Fame in 2018, Dr. Dre supported him at the ceremony.

Snoop Dogg returned the favor at Dr. Dre’s Walk Of Fame ceremony in March 2024. The Doggystyle hitmaker spoke of his longtime friend at the ceremony:

“I wanna thank me for listening to Dre over the years and letting him be my teacher, mentor, brother and friend. Dr. Dre, my brother from another mother."

Snoop Dogg and Dr. Dre have one of the longest friendships in Hollywood and have expressed their mutual respect and admiration for each other on many occasions.

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