Does Rihanna own Fenty Beauty? Musician’s business ventures explored

According to Forbes' estimation, Rihanna owns 50% stake in Fenty Beauty. The other half is owned by LVMH (Louis Vuitton Moët Hennessy), the French Luxury goods conglomerate, owned by Bernard Arnault.

Fenty Beauty was launched in 2017, to create beauty products for women of all shades, cultures, and races. This was disclosed in 2017, through a press release by LVMH, the parent company of Fenty Beauty.

Fenty Beauty launched with a 40-shade foundation range that set a standard in the beauty industry. Its wide range of products has attracted a large customer base.

The brand reportedly made over a $100m in just over a month of it's launch and was named by Time magazine as one of the 25 inventions of the year.

The beauty brand has continued to push boundaries in the beauty industry and doubled in sales in 2022. Rihanna's stake in the company made her the youngest self-made billionaire according to Forbes ranking in 2023.

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Rihanna’s Fenty Beauty and her other business ventures

According to Forbes most recent estimates in 2023, Rihanna is worth $1.4 billion due to her 50% stake in Fenty Beauty and other business ventures. Some of Rihanna's multiple business pursuits include:

Roraj Trade LLC

Roraj Trade LLC is the holding company for all of the singer's ventures. The limited liability company is responsible for the Fenty trademarks. In 2014, Rihanna secured trademarks for her surname which spans across products like swimwear, clothing, technology, beauty and lingerie.

Savage x Fenty

Savage x Fenty was founded by Rihanna in partnership with TechStyle fashion group in 2018. In 2023, the Diamonds singer stepped down as CEO and took on the role of executive chair and Hillary Super was named the new CEO.

Fenty Skin

Fenty Skin was launched in 2020, as the Fenty Beauty mogul expanded her beauty empire. The brand's first three products were the cleanser, toner and SPF moisturizer. The brand has expanded to Nigeria, South Africa, and other countries around the world.

Fenty Hair

Fenty Hair was launched in June 2024 with nine haircare and styling products built around the concept of repair. Some of these products included: one shampoo, two conditioners, four stylers and one damage repairer, amongst others.

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Fenty Beauty’s history

Fenty Beauty is Rihanna’s cosmetic line that was launched in September 2017. The brand grew popular for its broad inclusivity of various skin tones.

The brand’s Pro Filt’R foundation included 40 shades and later expanded to 50 shades. Fenty Beauty’s launch coincided with the singer's collaboration with Puma for New York Fashion Week.

The brand’s range of products caused the “Fenty Effect” as many brands added more shades to their cosmetic collections. In November, 2017, Fenty Beauty released the first Stunna lip paint, a red lipstick that received wide praise for it’s bold palette.

The brand subsequently released lipstick in other color palettes. In 2018, the brand released a limited-edition highlighter, Dirty Thirty, for the singer's 30th birthday and launched Body Lava, its first body product, in the same year.

In 2022, Ulta Beauty stores began selling Fenty Beauty products and the beauty mogul announced the opening of Fenty stores in 8 African countries in the same year.

In August 2022, Madison Beer joined Kane Lim, Madison Bailey and others, as an ambassador of Fenty Beauty. In April 2024, Fenty Beauty launched in mainland China.

Fenty Beauty recently announced itself as premium partner of the Paris 2024 Olympics and Paralympics.

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Fenty Beauty and the string of other successful businesses, allude to Rihanna's entrepreneurship and business talents.