Does Selena Gomez own Rare Beauty? Singer's business endeavors explored

On September 3, 2020, Selena Gomez ventured into the beauty business with the launch of her own brand. The singer and actress owns Rare Beauty, an American makeup and cosmetics company. According to Fast Company, the brand's estimated revenue reportedly reached up to $300 million in 2023 and is at a $2 billion valuation in 2024.

While Gomez has a whopping 428 million followers on Instagram, her brand Rare Beauty has 7.4 million followers and is one of the most promoted creator brands.

While Rare Beauty's success is credited to the Calm Down singer's fan base, it is also appreciated for the high quality and value of its products.

Gomez has also started Rare Impact Fund dedicated to mental health. (Photo by Cindy Ord/Getty Images for Rare Impact Fund)

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Selena Gomez's rise as an entrepreneur and business mogul with Rare Beauty

Selena Gomez celebrates mental health and inclusivity with her beauty brand. (Photo by Cindy Ord/Getty Images)

Selena Gomez has founded one of the fastest-growing beauty brands, Rare Beauty. The company has leveraged the power of social media and has won hearts by advocating for mental health at the same time.

The beauty brand supports the uniqueness and individuality of every person. According to the website, the brand wants to break down unrealistic beauty standards and the founder has mentioned,

“Being rare is about being comfortable with yourself. I've stopped trying to be perfect. I just want to be me.”

Additionally, the brand pledged to donate 1% of the sales to the Rare Impact Fund dedicated to mental health. The brand's executive team includes Joyce Kim, Rare’s chief product officer and a former executive at L’Oreal’s Nyx Professional Makeup. Along with Katie Welch, Rare’s chief marketing officer, and various members from the fields of mental health, entertainment, media, and academia.

In a conversation with Bazaar India, Selena Gomez talked about championing beauty positivity. When talking about the inception of the brand, the Spring Breaker's actress said:

"When I launched Rare Beauty, I knew I wanted it to be more than just a beauty brand."

Gomez also discussed her personal struggles with beauty standards and the pressure she faced while growing up. She wanted to build a brand that helps change conversations around beauty. She revealed:

"I want people to use these products to embrace and enhance their unique features. We don’t have to look like everybody else."

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Selena Gomez's other business endeavors explored

Selena Gomez also has other businesses. (Photo by Tommaso Boddi/Getty Images for WE)

The multi-talented star also has other businesses apart from Rare Beauty. The Wizards Of Waverly Place alum is reportedly on the way to becoming a billionaire owing to her business ventures.

1) Wondermind

Co-founded by Selena Gomez, Mandy Teefy (Selena's mom), and Newsette founder, Daniella Pierson. Wondermind is described as a mental health eco-system that includes expert-backed content including worksheets, podcasts, and more.

2) July Moon Production

In October 2008, Gomez founded the July Moon Production company. The company's first big hit release included Thirteen Reasons Why. Gomez is also known for her cooking series, Selena + Chef. She has stepped into the professional kitchen with her new series on Food Network called, Selena + Restaurant, also produced by July Moon Production.

3) Serendipity

Gomez is also the partner and owner of Serendipity ice-creams, the take-home ice cream line from the iconic New York City restaurant Serendipity.

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Selena Gomez has not only pioneered music and acting but also entrepreneurial skills. Her brand, Rare Beauty has gained global recognition for its products and commitment to social causes. Even Gomez has consistently encouraged her fans to contribute to her Rare Impact Fund, highlighting the importance of mental health awareness.