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2024 has been a turbulent year for Diddy, with one s**ual abuse allegation after another filed against him. The downfall of the rap mogul started in November 2023, when Cassie Ventura - Diddy's longtime girlfriend - filed a lawsuit against him, claiming to have suffered years of abuse at his hands.
Ventura's lawsuit led to many other alleged victims speaking up against Sean Combs. He was ultimately arrested in Manhattan on September 16, on federal charges of s** trafficking, racketeering, and transportation for the purpose of prostitution.
As the rap mogul is currently behind bars in Brooklyn's Metropolitan Detention Center, his businesses have also taken a major hit. Here's a list of all the business ventures the rapper and entrepreneur owned/invested in.
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Diddy's business ventures, explored
Bad Boy Records
Bad Boy Records is Diddy's oldest business venture, established in 1993. The label was at its peak in 1997, with its net worth estimated to be $100 million at the time.
Many recognized hip-hop and contemporary R&B artists began their career at Combs' record label, including Notorious B.I.G., Carl Thomas, Faith Evans, Mario Winans, New Edition, Danity Kane, and many more.
The record label's roster has grown much narrower now, with only himself, French Montana, and two of his sons - Quincy Brown and Christian Combs - included in it.
In November 2023, the rap mogul returned the publishing rights of former Bad Boy artists - Mase, Notorious B.I.G., and Faith Evans.
Capital Prep Harlem
Capital Prep Harlem was a joint venture of Diddy and Dr. Steve Perry, founded in 2015. The rapper was inspired by Perry's Hartford-based Capital Prep Magnet School (founded in 2005), and he wanted to create a similar institution in Harlem for the community he was raised in.
In November 2023, Capital Prep Harlem ended its partnership with the Victory rapper, withdrawing all associations with him in light of Ventura's lawsuit.
A statement shared by the school's board announced that the decision was made after a "comprehensive evaluation" and they believed it was "in the best interest" of their organization's health and future.
AQUAHydrate
AQUAHydrate is a performance lifestyle beverage company, co-founded by Diddy and Mark Wahlberg in 2013. Called performance water, their product contains added electrolytes and trace minerals, with an elevated alkaline level to boost everyday performance.
While both Wahlberg and the Satisfy You rapper are board members in the company, John Cochran - the former president of Fiji Water - is the CEO.
Combs Wines & Spirits
In 2013, Diddy founded Combs Wines & Spirits, following it with a partnership with the beverage company, Diageo, to acquire CIROC vodka and Deleon Tequila.
Diageo's partnership with the Tell Me rapper ended in June 2023, following the Venutra lawsuit.
REVOLT TV & Media
In 2013, Diddy helped launch REVOLT TV & Media as a stakeholder. REVOLT is described as "a multi-genre, multi-platform network that offers breaking music news, videos, artist interviews, exclusive performances, and original programming,” on its website.
Since the establishment of the media company, the Bad Boys for Life rapper was its chairman, with Detavio Samuels as its CEO and Deon Graham as its chief brand officer.
However, in November 2023, the rap mogul stepped down from his position at REVOLT and later agreed to sell his stakes at the company amid the lawsuit filed against him.
Sean John
Sean John is one of Diddy's oldest business ventures - a fashion and lifestyle brand founded in 1998. Over the years, the label has contributed to major fashion moments in the hip-hop industry by launching oversized t-shirts, baggy jeans, and tracksuits.
Over time, Sean John launched top-of-the-line sportswear collections that were later sold exclusively at household names like Bloomingdale's and Macy's.
However, around the 2020s, the brand started to lose its relevance, with the Young G's rapper's lawsuit further feuling its downfall. While the sales of Sean's clothing line have taken a major hit this year, the future of the brand is yet to be seen.
