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As the music world continues to evolve, ushering in new generations of artists, 2025 looks to be a massive year for underground performing acts worldwide.
From genre-blurring creatives to songwriters seeking to bring changes to mainstream pop culture, this year is shaping up to be one for the books as multiple artists look to redefine what it means to be a performer.
A list of 15 upcoming artists to look out for in 2025
While singers like Sabrina Carpenter and Chappell Roan are considered among the biggest breakout stars of 2024, with both artists nominated for Grammys at the upcoming 67th Annual Grammy Award Ceremony, many are looking forward to seeing which upcoming artist dominates 2025.
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Below is a complete list of 15 artists music fans should keep a lookout for as they gear up for massive rollouts this year.
1) Lola Young
23-year-old artist Lola Young has been making music and garnering attention online for some time now. Her earliest contribution to music was a 2021 John Lewis Christmas commercial.
While earlier music suggested a dominance in bedroom pop, her newer artistic direction appears to explore more R&B and Folk music. With two full-length albums under her belt, Lola is currently traveling around the world as part of the promotional campaign for her sophomore album, This Wasn't Meant For You Anyway, released to DSPs on June 21, 2024.
2) Ty Myers
Ty Myers, a teenage popstar from Texas, is honing in on his family heritage and delivering some of the most authentic takes on country music this generation has seen.
Ty spent most of 2024 promoting his third EP, Ends of the Earth, which was delivered to streaming platforms in October. The young singer-songwriter is now gearing up for the official launch of his debut studio album, The Select, which is scheduled to be released to DSPs on January 24, 2025.
3) Jacob Alon
Scottish singer Jacob Alon captured attention last November for his performance of Later… With Jools Holland, where the singer delivered an extremely memorable performance which had critics and fans wishing for more.
While still considered an underground artist, having only released two songs last year, Jacob has successfully created an eager fanbase who contribute to his 200,000 monthly Spotify listeners.
4) John Glacier
John Glacier, a London-based singer-songwriter, has been gaining attention for her poetic experimentation in music. The rapper first made a name for herself within the hip-hop scene following the release of SHILOH: Lost For Words, a mixtape released in 2021.
The rapper is now gearing up for the release of her debut studio album, Like A Ribbon, which is scheduled to be delivered to all major streaming platforms this year on February 14.
5) Brooke Combe
Scottish singer Brooke Combe has been slowly crafting her name within the "Soul Music" soundscape. From alt-pop records to love ballads, the 24-year-old artist has received a lot of praise for the gritty realism displayed in her music.
Brooke is now gearing up for a massive 2025 with the release of her debut studio album, Dancing At The Edge Of The World, which is currently scheduled to be delivered to streaming platforms on January 31.
6) Lanie Gardner
Lanie Gardner, a YouTuber turned performing artist, had a massive 2024 following the release of her debut studio album, A Songwriter’s Diary, which hosted 10 full-length records that explored intimate moments from her private life.
Gardner first shot to fame after her 2020 cover of Fleetwood Mac's 1977 hit record Dreams, which currently has over 58 million views on YouTube, went viral across social media.
She was later approached by DJ and record producer David Guetta to sing on the EDM remix of Dreams, resulting in her rise within the music industry as the collaboration garnered close to 80 million streams on Spotify.
7) Luvcat
Liverpool native Luvcat is another name in dark pop music that many expect to see shine this year. The singer has already delivered three records that've amassed a strong fanbase, which includes songs like Dinner @ Brasserie Zedel.
The singer is gearing up for an official 2025 Europe tour starting this April. The complete list of dates and locations for Luvcat's upcoming tour has been provided below:
- April 20, 2025 - Artheater, Cologne
- April 21, 2025 - Paradiso Tolhuistuin, Amsterdam
- April 23, 2025 - La Maroquinerie, Paris
- April 24, 2025 - Botanique, Brussels
- April 26, 2025 - Privatclub, Berlin
- April 28, 2025 - Hydrozagadka, Warsaw
8) Victor Ray
London rapper Victor Ray was one of the many underground artists to find success on platforms like Instagram and TikTok, after blowing up with the release of his "soul x rock" track Comfortable in 2024.
Exploring genres like R&B and hip-hop, Victor has crafted a space for himself in the London music scene, with many connecting with the way his diaristic lyricism is presented.
9) Kashus Culpepper
After making music for several years and a four-year Navy deployment in 2020, Kashus Culpepper released four singles throughout 2024. The singer has been praised for the way he draws inspiration from 80s country music and old-school blues.
The country singer will be opening for multiple tours in 2025, starting with Ian Munsick's "Horses Are Fast" tour in February.
10) Saint Levant
Multilingual singer and rapper, Saint Levant, has been slowly garnering a massive fanbase around the world for his diverse music taste and sonic direction. From performing in French over Arabic beats to pushing social awareness, the 24-year-old artist is easily one of the biggest names to look out for in 2025.
Saint Levant is now gearing up for a major compilation album release on February 14, titled Love Letters. According to reports, his upcoming LP will have two sides, with the A-side exploring Arabic and African sounds while the other part delves into 80s-inspired pop-funk music.
Other artists one should look out for this year include Dua Saleh, Rachel Chinouriri, Erick Brian, and Charli XCX's friend and collaborator The Dare.
