Rihanna has established herself as one of the most successful artists of her era. She has proven to be a master of all trades as evidenced by the series of lucrative businesses under her directorship, including Fenty Beauty (a cosmetic brand) and Fenty (a fashion brand under LVMH).
The 36-year-old runs a billion-dollar empire whilst parenting two toddlers named RZA, and Riot. She is reportedly cooking up a ninth album, leading fans and media to wonder how she manages to juggle her busy schedule.
In June 2019, Rihanna told Interview magazine that she achieved work-life balance by marking personal days on her calendar. She began marking her calendar after she discovered that she had become unhappy with her professional and personal life.
"On my calendar we now have the infamous “P,” which means personal days. This is a new thing."
Rihanna continued:
"It's only the last couple years that I started to realize that you need to make time for yourself because your mental health depends on it. If you're not happy, you're not going to be happy even doing things that you love doing."
Rihanna’s work-life balance and how A$AP ROCKY reportedly helps her juggle her busy schedule
In the February 2023 press conference preceding her Apple Music Super Bowl halftime performance, Rihanna disclosed that it was almost impossible to maintain a work-life balance while being a mother. She said:
"It's very different. The balance is almost impossible because no matter how you look at it, work is always something that's going to rob you of time with your child. That's the currency now, that's where it goes. The magnitude of how much it weighs."
An insider close to Rihanna told Hollywood Life in November 2022 that Fenty Mogul was able to juggle her successful career with motherhood because of A$AP ROCKY and her trusted team who helped her. According to the source:
"The secret to Rihanna being able to balance it all is the great team she has behind her in all areas and that includes A$AP ROCKY; He’s her MVP. He is such an amazing dad and partner to her; He is key in helping her do it all."
Talking about the efforts of Rihanna's team, the inside source added:
"And she has also built a very tight team of people around her that she trusts to help her keep every aspect of her work life under control so that she can devote most of her time to doing all the creative [tasks].”
The source noted that the singer had people in place who were trustworthy to take the huge load off her plate, stating:
"Make no mistake, it’s still amazing that she can do all this. She’s absolutely next level when it comes to her creativity and her work ethic, but she’s the first to say that without her amazing team, it wouldn’t work.”
Speaking at a Super Bowl press conference in February 2023, Rihanna explained that any decision concerning work has to be worth it. She noted that her commitment to performing at the Super Bowl was important for representation and for her son.
In another interview with Vogue China’s editor-in-chief in March 2024, the nine-time Grammy Award winner stated that the key to living one’s dream is finding a sort of balance. She further said:
“Yes, balance is important. Do this and you get the best of both worlds.”
At the launch party of Fenty Beauty's Soft’Lit Naturally Luminous Longwear Foundation in April 2024, the singer revealed that motherhood has made her a better businesswoman in the way she spends her time.