"I’m waiting for it": Fans react as Rihanna teases a new project with Dior 

Rihanna left fans thrilled after she posted a teaser for a new Dior project on her official Instagram page on Thursday, August 29, 2024. The short clip featured the singer walking through the golden gates of a castle in a black dress, a matching cap, and a bag.

The teaser seemed to have a gold hue theme, and it hinted at the release of a film for Dior's J'Adore fragrance. The caption of the post read, "J'ADORE DIOR," which roughly translates to "I love Dior." The post teased the release date of the project as Sunday, September 1, 2024, and highlighted the message, "Your dreams make them real."

As soon as fans saw the video, they were excited to see what Rihanna had in store for them. It piqued the interest of several fans, who were appreciative of the suspenseful video. They took to social media to leave comments on the video, expressing excitement about the latest collaboration between the Love the Way You Lie singer and the luxury fashion brand.

"I’m waiting for it 😍⭐️🤩"a fan commented on the Instagram post.

A netizen reacts to the campaign teaser (Image via Instagram / @diorbeauty)

People couldn't help praising the Diamonds singer and her upcoming Dior venture, as many called her the "true definition of power."

"She’s the true definition of power and Dior wouldn’t have a better person to represent the brand, badgalriri (Rihanna) killed it 💛✨" a fan commented

"Dior’s legacy couldn’t be in safer hands," another fan stated.

"SHE’S DONE IT AGAIN!! Taking a whole new approach to brands & marketing! Can’t wait!! 🤩✨" a fan excitedly wrote on Instagram.

However, the campaign didn't seem as exciting to other fans who asked the singer to drop a new album. Meanwhile, others seemed to have made peace with the long wait and were happy that Rihanna was dropping something. The Grammy-winning singer last released an album in 2016, and it was titled Anti.

"Every time that I see this I think she is making new album 👑👑👑 please we want an the album," one fan wrote.

"J’ADROP THAT ALBUM !! You plaaaayyy too much 😭😭😂" another said.

"At least we’re getting something from Riri. Let’s just count it as a music video!" one fan said.

Referring to ASAP Rocky releasing songs from his upcoming album, Don't Be Dumb, a fan asked where RiRi was while her man was dropping new music.

"girl ur man is dropping music. WHERE ARE YOU??😭"

Some of the other users were either gushing over RiRi waiting for new music while commenting that the singer "just keeps winning."

Comments from users about RiRi X Dior teaser (Image via Instagram / @diorbeauty)

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All we know so far about Rihanna's J’ADORE DIOR project film and more

Rihanna has been reportedly working on a Dior project film since the summer of 2024. An Elle report from early August hinted that the photographer and director Steven Klein had joined the singer for the film.

The film is reportedly based on perfumer Calice Becker's classic Dior J'Adore fragrance, which was created in 1999. The brand teased the upcoming film on August 29, 2024, and it was reportedly mostly shot in Versailles. The teaser is reported to have a golden touch that resembles the feel of the fragrance.

Speaking to Women's Wear Daily in June 2024, RiRi shared her thoughts about being involved with Dior J’Adore fragrance. The singer said that it was a scent she had "known and loved" for a long time and it is one that "means so much to women." Noting that she was "looking forward" to joining the adventure and contributing to it through her world, story, roots, creativity, and her own femininity.

Rihanna added to the excitement of the upcoming film on Friday, August 30, by posting another quick teaser on her Instagram. The clip features a backshot of the singer and shows her tying the laces of what seems to be a glimmery golden corset gown. It highlights the running countdown and the release date of 8 pm CET, September 1.

J’Adore fragrance and Rihanna's sneak peeks from the Dior campaign (Image via Dior)

The Dior website shared a sneak peek of the singer's potential looks in the film. The picture showcases Rihanna in a golden neckpiece resembling the glimmery hues of the luxurious fragrance. The photographs and details of the dresses and accessories that RiRi will be styling for the project will most likely be shared after the film is released.

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Rihanna first signed as Dior's brand ambassador in 2015 and created history as the first Black celebrity to achieve the milestone. She appeared in numerous campaigns for Dior over the decade and was officially made the face of the brand's iconic J’Adore fragrance in June 2024.