Is Bragg owned by Katy Perry? Singer is a longtime friend of former owner Patricia Bragg

Katy Perry and Orlando Bloom are the co-owners of one of the biggest healthy beverage brands in the world - Bragg Live Food Products. The company was founded in 1912 by Paul Bragg and is known across the world for its apple cider vinegar products, salad dressings, olive oil, seasonal blends, food ingredients, and other beverages.

Bragg was handed over to his adopted daughter Patricia Bragg, who was the CEO for 65 years before selling the company in 2019.

In 2019, Patricia Bragg sold her father's company to Katy Perry, Orlando Bloom, and other investors including Dragoneer Investment Group and Pressed Juicery founder Hayden Slater. Therefore, Katy Perry is one of the current owners of Bragg.

Katy Perry got involved with Bragg because Patricia Bragg was her neighbor when she was growing up in Santa Barbara. In a 2019 interview, Katy shared that her mother was a big fan of Bragg products, which were used daily in their home. She also credited Bragg products with helping to maintain her vocal health during tours.

“Patricia has been part of my family forever, even giving me my first guitar. My mother introduced me to Bragg products, and it’s been a staple since my childhood in Santa Barbara and continues to be a wellness remedy in my professional vocal career," Katy Perry said.

Perry went on to highlight Patricia's mission to make the world a healthier place and talked about her role in making it a part of reality.

"I’m deeply familiar and aligned with Patricia’s mission to make the world a healthier and better place, and I am so honored to have the opportunity to be a part of the team that will bring the magic of the brand to a new generation of consumers," Katy Perry stated.

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Katy Perry paid heartwarming tribute to Patricia Bragg after her death

Katy Perry paid a heartwarming tribute to her old friend and neighbor Patricia Bragg after her demise on August 10, 2023, at the age of 94. Posting a colorful photo of the two together, replete with several Mickey Mouse and Minnie Mouse soft toys, flowers, and books, the singer wrote:

“My friend and health Queen Patricia Bragg was living proof that good things come in small packages. She may have been pint-sized, but she was bold, boisterous, and beautiful…like a fairy of happiness and health, with flowers in her hair, always singing, dancing, bouncing around doling out health quips with every twirl!”

Katy Perry also counted the health benefits of her flagship product, i.e., Bragg's Apple Cider Vinegar, stating:

“I have to admit, when my mom first introduced me and my siblings to Patricia (and Bragg apple cider vinegar) in the 90’s, we were bewildered by both, lol #iykyk. But as wisdom comes with age, she ended up not only being good for my body but my soul.”

The Dark Horse singer continued praising Patricia Bragg, recalling how she advised her against wearing underwire bras and instructed her to stand up straight as a teenager. Circling back to her flagship product, Katy Perry shared that she continues her mother's ritual and makes sure that her daughter Daisy has a shot of Bragg's ACV every day at lunch.

“She was a real believer in expression, joy, and creativity, and when I identified that music was my thing, she bought me my first guitar. She was always there for my family, like a our eccentric, health-first Auntie. So glad I got to be there for her final birthday, and that my mom was able to pray over her the day she transitioned into the light,” she continued.

Perry ended her tribute by recalling how Patricia Bragg gifted her a "little blue guitar" when she was 13, which changed her life forever.

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According to a June 2024 report by Reuters, the owners of Bragg were exploring a sale valued at more than half a billion dollars, including debt. This is more than 10 times the current value of the company's earnings (i.e., $50 million) before taxes, depreciation, amortization, and other deductions.