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On January 9, 2025, Brand Vision featured Selena Gomez's Rare Beauty and Rihanna's Fenty Beauty as the top 2 beauty brands of 2024 in its list of top 10 celebrity beauty brands.
Rihanna's Fenty Beauty ranked first on the list with a valuation of $2.8 billion and a revenue of $602.4 million for 2024, while Selena's Rare Beauty ranked second with a valuation of $1.2 billion and a revenue of $300 million for 2024.
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Netizens took to X to comment on the singers' beauty brand ranking in the topmost positions. Comparing Selena and Rihanna's brands to that of Kylie Jenner's Kylie Cosmetics and Jeffree Star's cosmetic brand which ranked 3rd and 7th respectively, an X user tweeted:
"Kylie & Jeff fell off so bad it’s crazy"
"i know kris inflated those number bc i don’t know 1 person who still usues kylie cosmetics" another X user mentioned
"Jeffree Star is considered a celebrity?" an internet user stated
"And R.E.M beauty?💀 always flopping lmfao" another internet user said commenting on Ariana Grande's beauty brand ranking 9th
Moreover, netizens also complimented Selena and Rihanna's beauty brands and their achievements in ranking high on the list:
"Queens 👸," an X user tweeted
"Both brands are very good," a netizen commented
"the only good celebrity makeup brands," another netizen mentioned
"That’s very flattering": Selena Gomez commented on being compared to Rihanna
In May 2024, Selena Gomez gave an interview with Time for a story on the 100 most influential companies which included her beauty brand Rare Beauty. During the interview, Selena was asked about how she feels about being compared to Fenty Beauty's founder Rihanna.
Stating that she is honored to be in the presence of Rihanna, Selena said:
“I think it’s really honestly about putting what we believe behind it. Obviously I can't speak for her, but everything seems so true to who she is and I think that's very iconic."
Selena Gomez continued:
"I'd like to say it cause we both put our heart into it. But I am very honored. That’s very flattering.”
The Brand Vision website described Selena Gomez's Rare Beauty as a brand that combines quality formulas and a mission-driven approach. The portal mentioned that Selena's active engagement with the audience via brand campaigns and social media has built a sense of community, loyalty, and trust. Additionally, Rare Beauty is cruelty-free and vegan which attracts more consumers.
Brand Vision lauded Rare Beauty's focus on mental wellness and self-expression which are reflective of Selena Gomez's personal mental health experiences. The portal added that Rare Beauty's lineup of products enhances natural beauty, and is user-friendly. The brand's messaging creates a community mindset that motivates consumers to celebrate individuality and embrace flaws.
Rare Beauty was established in September 2020 and entered the UK market by 2022. According to a report by The Industry Beauty, the Selena Gomez-owned beauty brand's annual revenue in 2023 amounted to $350 million.
