A few days after Kendrick Lamar was announced as the performer for the upcoming Super Bowl halftime show, the executive producer of the show revealed that it is Jay-Z who makes the decision every year. In the interview with Variety published on September 16, 2024, Jesse Collins said:
“It’s a decision that Jay makes. Since we’ve been on board with that show, he’s made it every year, and it’s been amazing. He’s always picked right!”
After the Super Bowl producer’s statement went viral, a heated debate sparked on the internet. Many netizens commented on a post by X user, @BuzzingPop, about the revelation, with one even stating how Jay-Z always “chose right.”
“And he chose right.”
Others were also in favor of the Roc Nation mogul choosing right, as they wrote in the post:
“If Jay picked Wayne and he put on an awful show, Jay would get blamed and lose credibility. It shouldn’t be surprising that he chose someone who’s more reliable,” one user stated.
“I mean we all knew this,” another X user wrote.
“HE’S ALWAYS PICKED RIGHT! And he did it again this year. THEY NOT LIKE US!” one person commented.
On the other hand, there were a few who commented and stated how they did not feel that Jay-Z made the right decision.
“He failed this year,” one X user wrote.
“We already knew this. That nasty man will get his time,” a netizen stated.
“Oh brother. This conversation is about to go on for another two weeks,” another commented.
“We’re going to do an amazing show” — Super Bowl’s show producer talks about Lamar performing at halftime show in New Orleans
The announcement of Kendrick Lamar headlining the Super Bowl halftime show sparked controversy after Lil Wayne was seemingly not picked. The rapper expressed his disappointment in an Instagram video posted on September 13, 2024. Wayne stated the decision “hurt a lot,” and he had been expecting to perform during the big game.
Super Bowl show producer Jesse Collins also addressed the controversy, explaining that Lil Wayne was supposed to headline the Super Bowl 2025. However, Lamar was announced as the headliner a few days ago. Collins said:
“We love Wayne. There’s always Vegas odds on who’s going to get to perform it. But I think we’re going to do an amazing show with Kendrick, and I think everybody’s going to love the halftime show. I know Kendrick is going to work exceptionally hard to deliver an amazing show.”
For the unversed, Super Bowl LIX is scheduled to take place on February 9, 2025, at the Caesers Superdome in New Orleans, Louisiana. The National Football League, Roc Nation, and Apple Music announced Kendrick Lamar as the halftime performer on September 8, 2024.
Additionally, some have alleged that Jay-Z chose Lamar to headline the event because of his current beef with Drake. However, neither Roc Nation nor Jay-Z has confirmed this claim.