'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,/9j/2wBDAAYEBQYFBAYGBQYHBwYIChAKCgkJChQODwwQFxQYGBcUFhYaHSUfGhsjHBYWICwgIyYnKSopGR8tMC0oMCUoKSj/2wBDAQcHBwoIChMKChMoGhYaKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCgoKCj/wgARCAAHAAoDASIAAhEBAxEB/8QAFgABAQEAAAAAAAAAAAAAAAAAAAYH/8QAFQEBAQAAAAAAAAAAAAAAAAAABAb/2gAMAwEAAhADEAAAAMVnQFL/AP/EACEQAAECBAcAAAAAAAAAAAAAAAECBAADBTEREhMWISLB/9oACAEBAAE/AKWpptqtS3SElydEtlYElJzdvLwZPNo//8QAFxEAAwEAAAAAAAAAAAAAAAAAAAECEf/aAAgBAgEBPwCXh//EABgRAAIDAAAAAAAAAAAAAAAAAAIDAAEi/9oACAEDAQE/AHJE71P/2Q=='%3E%3C/image%3E%3C/svg%3E)
Rihanna has proven her entrepreneurial skills yet again as she unveiled a new design of the FENTY x PUMA Creeper Phatty. The best-selling Puma sneaker silhouette has received a back-to-school treatment and the new collection is appropriately titled “In session.”
The Diamond crooner commemorated the launch of the new collection of the Creeper Phatty by uploading a campaign video onto her Instagram on July 12, 2024. Rihana captioned the post:
“Creeper Phatty goes back to school."
Trending
Netizens were quick to react to the visuals. One person commented under her Instagram post:
“Britney Spears vibes.”
Some fans drew comparisons to The Addams Family and commented that they liked the similar vibes of the campaign.
“I like the Adams family-esq type ad.”
While other fans asked her the question about her much-awaited music release and commented:
Rihanna’s back-to-school visuals for the In Session collection of the FENTY x PUMA Creeper Phatty
As the creative director of the FENTY x PUMA collab, the Diamond singer created visuals inspired by school picture day where she took on the role of the Good Gal.
The multiple-Grammy-Award winner was dressed in two different aesthetics for the campaign. For the first one, she wore an oversized white shirt which she accented with an equally large red tie and red floral-patterned wristband.
She wore the red Puma Creeper Phattys from the collection, contrasted by white shoe laces and brown gum soles. Her black satin socks and multi-colored nails enhanced the schoolgirl vibe she portrayed. She rounded up the playful look with her honey-brown hair styled in pigtails, a gigantic pencil, and pink bubble gum.
For the second look, the Fenty beauty tycoon opted for darker tones to match with the black Creeper Phattys from the collection. She wore a black maxi skirt with strategic cutouts, a white t-shirt and a large striped tie, white socks, and a large headpiece in plaid.
Read More: 9 Interesting facts about Rihanna
More details on the In Session collection of the FENTY x PUMA Creeper Phatty
In a statement released by Puma for the campaign on July 11, Rihanna says:
“Your whole school will be wearing the Creeper Phatty’s and this campaign plays with that vision. We chose these colors and material very purposefully for back-to-school. The black on black corduroy remind me of my very own childhood, a uniform approved shoe with the twist I always wish I had.”
The campaign shot by Phillipa Price, sees the Fenty mogul in a class sitting alongside Chloe Cherry, who plays the role of emo girl and screen icon, Angelica Huston who features as the principal. The cast also includes stereotypical high school elements like popular girls, theater kids, nerds, and class pets.
Will Rihanna be making any musical venture in 2024?
Conflicting reports from news outlets have made it unclear whether the Umbrella crooner will release new music after a long hiatus. In October 2023, Entertainment Tonight reported that the singer allegedly had a deal with Live Nation and would release new music and go on tour in 2024.
However, the reports were debunked by Billboard later on. According to the news outlet, no tour plans had been made by the singer. It remains to be seen whether the singer will release new music in 2024.
