With the end of the year nearing, it is time for Spotify to release the 2024 edition of Wrapped. Music lovers have, however, expressed frustration after the annual interactive experience hasn't been dropped yet. While in 2023, the music streaming platform released the same by the end of November, this year they have only teased it.
In a news release on November 27, the company revealed:
"Wrapped is almost here. And one of the keys to getting the best Wrapped experience is making sure your Spotify app is up-to-date."
Netizens took to social media platforms with their questions about when it would be released since it's already December. X has been flooded with memes on the same as well. Here are some popular posts found on the platform. A user wrote:
"December 2nd no Spotify Wrapped."
"December 2nd already and #SpotifyWrapped is still not out," wrote another user.
Another user wrote:
"ITS OFFICIALLY DECEMBER B*TCH NOW WHERE THE F*CK ARE YOU???????"
"I can’t wait any longer, I need it #Wrapped2024," wrote another one.
Several other users expressed their frustration and shared more memes on the internet. A user said:
"I need my spotify wrapped rn I want to see my top 5 songs and my artist I can’t breathe #Wrapped2024."
"List of things I can do before I get my #SpotifyWrapped. -get my degree -get married -have babies -retirement -💀," added a tweet.
"even my dad came back home before my #SpotifyWrapped," said another user.
Spotify is yet to announce the release date of Wrapped 2024
The Wrapped which is annually shared by the music streaming platform gives a personalized version of the type of music, artists, genres, and even the listening habits of the users of the app. The company first introduced this concept back in 2016 primarily as a marketing campaign, which has become quite popular over time.
Netizens' reactions to the delay in the release of the feature are enough to understand the excitement among music lovers. The press release by the company dated November 27, also suggested that the users should have the updated version of the app to enjoy the experience fully.
The app reportedly keeps track of the users' listening habits throughout the year and collects data based on the same, as mentioned in an article by The Music Essentials. The data includes information like the listening duration and the preferred genres and artists.
The article then stated that the company uses its advanced algorithms to curate a personalized Wrapped experience for each user. Once a user's data is processed, Wrapped reportedly ranks the music based on play counts as well as listening durations. The article further mentioned that the company collects the data between the period from January 1 to October 31 each year.
In 2018, Wrapped was released on December 6, and on December 5 in 2019. In 2020 and 2021, the users got the annual feature on December 1. In 2022, it was released on November 30, and last year on November 29. As of now, the company has not revealed the date of release.
Music lovers are, thus, eagerly waiting for the 2024 Wrapped to be released soon.