"He dragging it a bit but W still"— Fans react as Kendrick Lamar's 'Not Like Us' diss gets turned into a fun video game

On Monday, July 15, rapper and songwriter Kendrick Lamar’s chart-busting Drake diss track Not Like Us was adapted into a video game by game creator, graphic designer, and animator Richard “Richie” Branson, who dropped the link to it on X.

The new web video game dubbed Not Like Us: the Game has open and free access for all and was inspired by K-Dot’s music video where he took a hit at an owl pinata, symbolic of the bird logo of Drake’s record label OVO.

Players would have to hit as many animated owls as possible as the instrumental version Not Like Us played in the backdrop. While the game still doesn’t have the leaderboard feature, players have been comparing their results by taking screengrabs. However, the ultimate goal is to go past 69, which is seemingly a dig at the Toronto rapper. It can be played on both desktops and smartphones.

Notably, on the game’s credit page, its creator, Richie Branson, described it as a “free love letter to video games and hip-hop.”

In the wake of this now-viral game, the internet is having diverse reactions, with fans of Kendrick Lamar lauding its launch. Here are some of the comments from X:

Netizen's reaction to the new game (Image via X/@YapiYapo1052)

“The content we got from this battle just keeps coming and I love it,” a fan wrote.

“Shoutout to @richiebranson for putting this game together!” a person wrote.

Some people were amazed by how the Lamar Drake beef has been generating content for weeks now:

“Nah why is this game mad fun though,” another person wrote.

“I’m telling y’all. This rap beef has done things we have never seen before in history and honestly probably never will,” a netizen wrote.

“A Not Like Us video game is insane,” another netizen wrote.

“Nah this is nasty work lol,” an individual wrote.

“The record is 69!” another individual quipped.

Notably, Kendrick Lamar and his diss track have been trending on top of the music charts, including the Billboard Hot 100 and Billboard 200, as well as social media platforms.

For those uninitiated, Richard Branson has designed games for Bleacher Report, worked at Epic Games, and was one of the brains behind the popular video game Fortnite. He is also credited for the Chiptune soundtrack.

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In brief, exploring Kendrick Lamar’s Not Like Us music video

On May 4, 2024, Kendrick Lamar released the Drake diss track Not Like Us, which debuted at the top of the Billboard Hot 100 chart. Exactly two months later, on July 4, he dropped the music video co-directed by him and his longtime business associate and friend Dave Free.

The music video featured Kendrick Lamar, his fiancé Whitney Alford, and their two children, Enoch and Uzi, dancing together in a living room. It also showed K-Dot taking a swing at an owl-shaped pinata with the disclaimer at the bottom of the screen reading:

“No OVH*es were harmed during the making of this video.”

At the end of the video, the Pulitzer Prize winner stood with an owl in his arms and then put it inside a cage. Kendrick Lamar also posed alongside his fans as they stood in a circle surrounding him and sang the chorus of Not Like Us while doing push-ups on cinder blocks.

K-Dot also appeared to hit the streets driving his Mustang alongside the music video’s producer, Mustard, as the latter rode shotgun. Several other West Coast rappers, including YG, Tommy the Clown, DeMar DeRozan, and Anthony “Top Dawg” Tiffith, were also part of it.

The Not Like Us music video was filmed on July 22 across different locations in Kendrick’s hometown in Compton, California, including Compton City Hall, Tam’s Burgers, and the Nickerson Gardens projects.