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The NFL's recent deal with streaming giant Netflix resulted in the live broadcasting of two major fixtures, held on Christmas Day (December 25), with Beyoncé captivating audiences during one of the halftime shows.
Kansas City fans were thrilled after their team defeated the Pittsburgh Steelers in a 29-10 win, clinching the No.1 seed in the American Football Conference. The game marked their best margin of victory for the season.
During Halftime at the Baltimore Ravens vs. Houston Texans game, where the Ravens defeated the Texans 31-2 at the NRG stadium, Beyoncé took center field in Houston. The show began with a pre-recorded introduction of the singer riding through the tunnels on a horse while sporting a white cowboy outfit.
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The 43-year-old superstar's Christmas Gameday debut saw fans receiving the first live performance of her eighth studio album, COWBOY CARTER. She performed hit records like 16 CARRIAGES and LEVII'S JEANS alongside rapper turned country singer Post Malone.
The highly entertaining Halftime Show, produced by Parkwood Entertainment and Jesse Collins Entertainment, was reportedly included as part of Bey's $60 million three-project deal with Netflix, signed in 2019.
Her first exclusive project with the streaming giant was the 2019 concert documentary titled "Homecoming: A Film by Beyoncé," recapturing the singer's headlining set at Coachella 2018. According to Variety Magazine, this project reportedly earned Bey "around $20 million".
Business Insiders like Dan Ruchie, founder of music and sports information firm Trapital, suggest that similar to her concert documentary, her second project i.e. The NFL Halftime Special, would've earned her around $20 million as well.
"You have this Netflix deal. Everyone else is doing it for ‘free.’ But she continues to find a way to get paid even if it’s not directly from the NFL," Dan Ruchie stated.
Neither Beyoncé nor her team has reacted to reported claims of her supposed "$20 million" earnings from Christmas Day's NFL Halftime Show.
Everybody who performed alongside Beyoncé during her Christmas Day Halftime Show
The multiple Grammy-winning artist rode in through the tunnels on a horse, wearing a white cowboy outfit, serenading fans with her live rendition of 16 CARRIAGES.
Attendees at the NRG Stadium were given light-up bracelets, designed to resemble the cover art for COWBOY CARTER with the words "Beyoncé Bowl" written over the strap.
The event was filled with memorable moments which included synchronized dance routines, ending with Bey being lifted into the air during the final stretch of her performance of TEXAS HOLD 'EM.
Below is a list of artists who made cameo appearances during Beyoncé's Christmas Day NFL Halftime Show.
1) Tanner Adell, Brittney Spencer, Reyna Roberts, and Tiera Kennedy
Before walking out onto NRG's main field, Bey introduced fans to a live performance of the track BLACKBIRD, where she was supported by vocal performances from singers Tanner Adell, Brittney Spencer, Reyna Roberts, and Tiera Kennedy.
2) Shaboozey
Shaboozey made a surprise appearance during the Halftime Show, appearing alongside Bey to perform their hit collaboration SWEET ★ HONEY ★ BUCKIIN’ off of COWBOY CARTER.
3) Post Malone
Shortly after performing alongside Shaboozey, Beyoncé made her way toward a pick-up truck, adorned in cut-up jeans, as she began singing LEVII'S JEANS. Post Malone then opens with his verse, jumping off the back of the vehicle, to assist Bey for the remainder of the track.
4) Blue Ivy
Beyoncé's eldest daughter, Blue Ivy Carter, danced alongside her mother during the final record of her setlist, where choreographed dancers marched and performed to her chart-topping hit TEXAS HOLD 'EM.
According to multiple reports, both the Christmas Day games were streamed as part of the NFL's $150 million three-year licensing deal with Netflix.
