"I don’t think they will do that" — Netizens react to Charli XCX urging luxury brands to donate clothes to LA wildfire victims 

The recent call from pop sensation Charli XCX urging luxury brands to donate clothes to victims of the devastating LA wildfires has sparked an array of reactions online.

On January 11, 2025, English singer and songwriter Charli XCX, whose real name is Charlotte Emma Aitchison, took to Instagram to advocate for high-end fashion brands to launch a campaign donating clothes to the victims of the LA wildfires, rather than sending them to her.

In her Instagram story, Charli urged luxury brands to reconsider their typical practice of gifting exclusive clothing to celebrities, suggesting that these garments should instead go toward those affected by the devastating wildfires in Los Angeles.

The request quickly sparked a flurry of responses on the social media platform X, with many users questioning whether luxury brands, known for their exclusivity and premium pricing, would embrace such a charitable cause. One user expressed skepticism, writing —

"I don’t think they will do that lol," one commented.

Some commenters suggested that Charli should take a more direct approach by donating her own clothes, rather than asking the brands to do so. Another user pointed out that brands typically gift clothes to celebrities to market their brand —

"And why doesn’t she start? She should donate her clothes," a user on X commented.

"she didn't understand that if they give them to her it's only bc she is a public figure,they only give them to them bc they need them to market their brand when they wear them🤣..." another commented.

"maybe she can donate the unused clothes she used for guess ft billie," a netizen on X commented.

However, many users praised Charli XCX for her bold and commendable stance, with some calling her a “charitable queen.” Others expressed admiration for her using her platform to help those in need, with one commenting —

"Charli XCX urging brands to donate clothes instead of gifting them to her? Bold move—hope the flames appreciate Gucci as much as influencers do," a netizen commented.

"Charli XCX's gesture is truly commendable. It's great to see celebrities using their influence for a cause that directly helps those in need," another commented.

"charitable queen," a third commented.

As of now, Charli XCX has not publicly responded to the reactions related to her post.

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Charli XCX appeals to luxury brands to assist Los Angeles wildfire survivors:

On Saturday, January 11, 2025, Charli XCX took to her Instagram account and shared two stories addressing the ongoing crisis caused by the Los Angeles wildfires.

In her first story, Charli expressed her gratitude for the kind gestures from brands that send her clothing and other items. However, she further requested that if any brands were reading her post, they should consider donating clothes to those affected by the wildfires —

"as a person in the public eye i am often being sent clothes and other things by brands wanting to gift me something. this is very kind and sweet but i want to encourage brands to give to people who really truly need it. any brands reading this please donate to those who have been tragically affected by these horrific LA fires," Charli wrote.

In her second post, Charli reiterated her request for brands to contribute and also mentioned that she herself would be donating items. She acknowledged the efforts of @lanajaylackey, who is responsible for organizing the donation initiative —

"ATTENTION. CLOTHING BRANDS! PLEASE DONATE UNWORN CLOTHING FOR FAMILIES WHO LOST THEIR HOMES IN LA MENS, WOMENS, CHILDRENS, AND BABY ITEMS. PLEASE EMAIL: [email protected]. @lanajaylackey is organizing this. i'll be donating things here for families in need - any brands/friends reading do what you can <3," Charli added.

As of now, it is unclear how many people have contacted the provided details or how many individuals have benefited from the initiative. There is also no confirmed response from luxury or affordable brands regarding Charli's call to action.

The wildfires in Los Angeles continue to rage, and according to AP News, 24 people have lost their lives, with nearly 150,000 individuals evacuated from their homes. No further updates have been provided at this time.