"Insanely cool idea"— Fans react as Halsey announces globe spanning scavenger hunt for The Great Impersonator album cover

Halsey’s upcoming album The Great Impersonator might have made her fans antsier. On September 4, she announced the revealing of the album’s cover. However, it’s not her who will reveal the cover but the audience. The album’s cover will be revealed as a global scavenger hunt with five time capsules from five decades hidden in five cities. In the video shared on her X account, Halsey said,

“My next trick is not mine at all. It’s yours. Tomorrow, you will reveal the album cover for The Great Impersonator along with 4 variants. I have hidden 5 time capsules from 5 different decades at special locations in the following cities… London, New York, Toronto, Los Angeles and Sydney. I will reveal the clues on my socials along the way.”

The trailer for The Great Impersonator which the singer has labeled a confessional concept album was released on August 26. Soon after the announcement to reveal the album’s cover was made, fans couldn’t seem to contain their excitement. One X user wrote;

“This is such an insanely cool idea!!! I’m so excited to watch along & see so many ppl investigate the clues to reveal the long awaited TGI album cover!!!”

Netizens seemed enthusiastic about the scavenger hunt. Some of them showed eagerness to be a part of the game.

“Brb booking a flight to one of these cities to find the cover,” another X user wrote.

“This is such an insanely cool idea!!! I’m so excited to watch along & see so many ppl investigate the clues to reveal the long awaited TGI album cover!!!” a person reacted on X.

“I CANT GO TO LONDON IM WORKING, DO I PHONE IN SICK?” a netizen commented.

Many X users were excited about the return of the scavenger hunts. Some called it the coolest way to reveal an album.

“THE SCAVENGER HUNTS ARE BACK,” an X user commented.

“this is the coolest album reveal we’ve ever gotten i’m so excited,” a person reacted.

“omg reminds me of when you hid parts of the album cover for hfk,” another netizen commented.

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Halsey said The Great Impersonator might be the last album she ever made

Reportedly, Halsey’s upcoming album is a follow-up to her previous album If I Can't Have Love, I Want Power which was released in 2021 and ranked second on Billboard 200. However, with The Great Impersonator, it seems that the singer has a cryptic take as she might unfold some of the questions about her life.

According to a Rolling Stone report from August 27, the album might show Halsey taking a walk through the decades. She said in the album’s trailer;

“I really thought this album might be the last one I ever made. When you get sick like that, you start thinking about ways it could have all been different. What if this isn't how it all went down? 18-year-old Ashley becomes Halsey in 2014. What if I debuted in the early 2000s? The '90s? The '80s? The '70s?”

The Great Impersonator's trailer also showed Halsey in different outfits from different time periods. However, there seems to be a dramatic end to the trailer as she said she spent half her life being someone else. Yet, the question that she asks is,

“Is this a person you’re proud to leave behind? Is it even you?”

Halsey released her song The End in June 2024 after she hinted at a lupus and leukemia diagnosis. In 2022, she allegedly said her health deteriorated when she got pregnant. On June 4, she shared a series of videos and photos on her Instagram account in which she was seen being surrounded with medications. She wrote in the caption that she was "lucky to be alive."