'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
As fans patiently await the release of his highly anticipated solo album, Bully, Kanye West captured massive attention yesterday following the release of a brand new music video.
Kanye West's latest AI-generated music video features abstract clips for a song, titled 530, originally released as part of the official tracklist for his second collaboration album with Ty Dolla $ign Vultures 2.
Trending
Ye's new music video was uploaded to his official Instagram account on Thursday (January 9), featuring colorless low-quality vignettes of puppets placed in various random disconnected scenarios.
The visualizer for 530 has generated over 17 million views since its release, garnering major attention across social media platforms.
Disclaimer: This breakdown is rated explicit. Reader discretion is advised.
Breaking down the meaning behind Kanye West's visualizer for '530'
Released as part of Vultures 2, which debuted at No.2 on Billboard 200 in August 2024, Ye's 530 was lauded by fans for being one of his most introspective and personal pieces of work in recent years.
The track primarily revolves around Kanye's relationship with his ex-wife Kim Kardashian following their divorce in November 2022. At certain points on this record, Ye can be seen exploring the impact their separation had on their children, as seen in lines like:
"It's game time, matter fact, it's Ye time / The past year been a strange time / Visitations on FaceTime / And who gon' break who's heart first? Always just breaks mine / Looking for blessings that God'll hand me / I'm tryna just raise the family, somebody should raise the nanny / I'm tryna leave you alone / But that last text was courtesy of Patrón"
The music video features several AI-generated women puppets and masked men, placed in several eerie settings. The visuals seemingly revolve around individuals getting plastic surgery and face enhancements like lip fillers and Botox.
Multiple scenes find dystopic images of women styling themselves in the mirror or running errands, as Ye can be heard reminiscing on his relationship with Kim, singing lines like:
"5:30, the car missin' / No textin', just call missin' / We fight and you won't listen / You right, we both trippin'"
Some of the visuals in the music video caught online attention from viewers claiming them to be "frightening," given the puppet designs depict enlarged facial features and unnatural human expressions.
A noticeable moment in the video was male characters seemingly not paying attention to women indulging in everyday activities unless they had undergone beautification surgeries.
These visual themes appear to speak on the unnatural beauty standards women are expected to live under, given the rise of platforms like Instagram which many allege push the importance of social status on impressionable individuals.
"You a fake b***h / You really don't love Ye, go listen to Drake, b***h / You ain't really dedicated like it take, b***h / Go listen to Lil Baby, go listen to Future, b***h / First off, you don't think about your future, b***h / Your fault, what you thought, that we was new to this?," Ye raps on '530'.
Toward the end of the track, Kanye West can be heard exploring themes of loyalty and betrayal as he raps about Kim being "fake," following up by asking her to listen to other artists since she doesn't love him anymore.
These lines are interesting for his choice of AI-generated visuals that depict several women puppets getting facial reconstruction surgery, seemingly acting as subliminal shots against the beauty mogul.
Multiple scenes in the music video matched with Kanye's lyricism, appear to play on the online speculation and allegations from individuals who claim Kim has received beauty modifications throughout her career.
It's still unclear whether this music video acts as an artistic revisit to his chart-topping collaborations with Ty Dolla $ign or a continued promotional cycle for Vultures, given the third and final installment of their album series is yet to be delivered.
That said, Kanye West is expected to deliver his highly anticipated solo studio album, Bully, later this year.
