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Kendrick Lamar will reportedly film a music video in Compton over the weekend. On June 17, 2024, Reggie Wright Jr., the former manager of Death Row Records, in the Bomb 1st podcast, claimed that Lamar is "doing something major." This led to speculations from fans that Lamar will film a music video for Not Like Us on Saturday, June 22, 2024.
"My fat shout out to Kendrick Lamar, I heard you doing something big big in Compton. For those who don't know, be a Kendrick fans in LA Compton area. Oh man, if I was y'all, I would hang around Compton," Wright said.
Kendrick Lamar's Not Like Us was released during the Drake-Lamar lyrical battle on May 4, 2024, and quickly became the most streamed song on Spotify, as per Hype Beast.
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Reggie Wright Jr. reveals Kendrick Lamar filming music video in Compton
According to a statement from Reggie Wright Jr., Lamar is most likely to film a video of a track. During the Bomb 1st podcast, Wright suggested that he might get in trouble saying but advised Lamar's fans to stay out on Saturday as they might be "stars" in the video.
"I might get in trouble for saying that, but they are doing something major in Compton this Saturday. Y'all might get to be a star. Especially the young ladies that like to be in videos," Wright said.
The speculations increased when Euro Luxxk of pgLang, a close friend of Kendrick Lamar, was mentioned by a fan in a comment under Wright's statement. When a fan questioned if Wright was lying, Euro responded, 'No.'
Fans speculate that Wright's statement about Kendrick undertaking a significant project this weekend suggests he may be filming the music video for Not Like Us.
"Looks like they were filming a music video for Kendrick's "Not Like Us" lastnight in LA is that LeBron in the background? 💀," one suggested on X.
"If true, I got a feeling he'll throw some of the June 19th footage in there too. All the fans going crazy when they play "Not Like Us" is gonna be wild 😂," another wrote.
"Rumors say they were filming a music video for Kendrick's "Not Like Us" lastnight, is that LeBron in the background??? 😭," third suggested.
The Grammy-award winner is in Los Angeles for his Juneteenth concert; therefore, it is highly likely that he will be filming the video soon, reports Hype Beast.
The song, Not Like Us, was released via pgLang/Interscope Records/ICLG and was uploaded on Lamar's YouTube on May 5, 2024, with an artwork showcasing Drake's mansion in Toronto, Canada. The artwork shows an aerial view of 21 Park Lane Circle, alluding to Drake.
Kendrick Lamar responded to Drake's Family Matters, released on May 3, 2024. Not Like Us was released within 24 hours, and as per Hype Beast, it broke records. Since its release, it has surpassed over 300 million streams.
RTT News reports that the track rose to the top of Billboard's Rhythmic Airplay chart on June 15, 2024. Moreover, it debuted at No. 1 on the Billboard Hot 100, riding on 70.2 million official U.S. streams in the corresponding tracking week.
Not only this, but it became the quickest climb to the summit, reaching the top of the Rhythmic Airplay in just its fifth week on the list. According to RTT News, the track received the Greatest Gainer award on the chart, given weekly to the song with the highest increase in plays on rhythmic radio stations.
The rap battle between the two titans, which intensified on March 29, 2024, with Lamar's Like That, led to a series of back-to-back diss tracks from both artists, including Push Ups, Euphoria, 6:16 in LA, and The Heart Part 6. Although the feud appears to have subsided, music enthusiasts suggest that Kendrick Lamar emerged victorious with Not Like Us.
This Wednesday, June 19, 2024, Kendrick Lamar is set to take the stage for The Pop Out: Kendrick and Friends at the Kia Forum in Inglewood, California, for his special Juneteenth concert to be hit.
Tickets for the concert can be purchased from Ticketmaster. Also, fans can watch the concert live on Prime Video and the Amazon Music Twitch channel, which will start at 7 p.m. ET/4 p.m. PT.
