"Kendrick literally isn't on social media" — Internet reacts to Adam22 calling out K-Dot for not posting or supporting YG and his new album

Adam22, one of the co-hosts of the podcast Adam22 & Wack100 Show, called out Kendrick Lamar for not promoting fellow West Coast rapper YG's newest album, which saw low first-week sales. His seventh studio album, Just Re'd Up 3, released on August 16, sold only 8000 copies in its first week.

In the podcast episode uploaded to YouTube on September 1, Adam22 accused Lamar of taking advantage of West Coast rappers and not returning the favor to support them.

He pointed out that YG had shown up at Lamar's Pop Out Show on Juneteenth, suggesting it would have been fair for Lamar to either feature on a song in YG's new album or promote it on his social media. Adam22 added that if the roles had been reversed, Drake would have promoted YG's album.

This clip, which made rounds on social media, received mixed responses. Many pointed out that Kendrick Lamar's social media presence is minimal, with one person tweeting:

"Kendrick literally isn't on social media. Why would he do any of this?

Many agreed with the sentiment, adding it "was odd to have expectations" about another person's social media usage.

"Always thought it was odd to have expectations for someone else’s behaviors with their social media. Seems like an unhealthy emotional investment in these platforms. Yeah it’s a good look for YG if Kendrick posts, but it’s not like he’s obligated…and that’s okay," one person tweeted.

"If Kendrick posted regularly on social media then yeah but he don’t be on social media like that," another person added.

"Cause he hasn’t posted anybody’s music… Not even the new releases from people on his label. Are y’all ok? Lmaooo," someone else noted.

"When have y'all seen kdot on the Internet? I'll wait lol..... y'all don't know what ppl do behind the scenes for ppl stay outta they business them are grown men. YG good trust that..." another netizen commented.

However, many criticized Lamar for his supposed "culture vulture" behavior, calling him selfish.

"About time people exposing this culture vulture," one person wrote.

"It’s true. Kendrick is a selfish dude," another person commented.

"Drake helps people and he’s a colonizer… while Kendrick gets to sit in his cave and watch n****s drown," someone else wrote.

"They expect Drake to always show love while Kendrick Lamar is nowhere to be seen," another user added.

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YG showed up to support Kendrick Lamar at his show after Drake gave him a shoutout in Family Matters

The rap battle between Lamar and Drake was the most talked-about event in the music industry for months, starting with the former's guest verse on Metro Boomin and Future's Like That in March 2024. The back-and-forth diss tracks involved many fellow rappers, as Drake took shots at Rick Ross, The Weeknd, and A$AP Rocky.

However, Drake also gave shout-outs to many artists, including Chris Brown, Travis Scott, SZA, and YG. In his diss track Family Matters, he rapped:

"You know who really bang a set? My n***a YG/ You know who really bang a set? My n***a Chuck T/ You know who even bang a set out there is CB."

Following this, YG released a single called Weird on May 25, which many assumed was a diss against Drake due to the lyrics:

“When it’s smoke, don’t ever mention my name (Mention my name)/You gon’ have me jeapoardizin’ my fame. Jeapoardizin’ the gang, jeapoardizin’ where you hang, n***a.”

YG denied that the line was targeted at Drake. Drake and YG share a friendship, having previously collaborated on tracks like Why You Always Hatin'? and Who Do You Love?

However, YG, whose real name is Keenon Dequan Ray Jackson, showed up at Kendrick Lamar's 'The Pop Out: Ken & Friends' event in June, where Lamar performed his Drake diss tracks for the first time. Many interpreted this as YG siding with Lamar, aligning with him as a fellow rapper from Compton, California. This was further solidified by YG's cameo in Lamar's Not Like Us music video.

The MV, which featured other familiar faces like DJ Mustard, Steve Lacy, Dave Free, and Jay Rock, was released on July 4, 2024. The video was filled with symbolism targeting Drake, including a scene where Kendrick Lamar dances with his partner Whitney and their children, seemingly a response to Drake's claims that their relationship had fractured due to domestic abuse allegations.