"Netflix popped off with it" — Netizens react to Beyoncé’s NFL halftime show having 27 million viewers

Beyoncé's NFL halftime show on Christmas day reportedly drew 27 million viewers to Netflix, where the game was telecast live. According to Deadline, the singer's debut live performance of songs from her latest album, Cowboy Carter, saw an influx of fans tune in to watch the halftime show between the Chiefs-Steelers and Ravens-Texans games.

Dubbed Beyoncé Bowl, the halftime show featured other performers like Post Malone, Shaboozey, Brittney Spencer, and the singer's daughter, Blue Ivy Carter, who joined Queen Bey to entertain fans in her hometown of Houston.

The singer's fans welcomed Beyoncé Bowl's overwhelming viewership on Netflix, with one person tweeting:

"Netflix popped off with it."

The Beyhive joined in to praise their favorite artist, with a few claiming she rightfully earned her "Queen of Music" title.

"They don’t call her the greatest and the Queen of Music for no reason," one person tweeted.

"QUEEN MOTHER YEAH," another person added.

"Queen always breaks the internet!" someone else exclaimed.

"W BEYONCÉ LETS GOOO," another user wrote.

However, others expressed disinterest in the halftime show, with some questioning the authenticity of the viewership numbers.

"Well, I damn sure wasn't one of those 27 million viewers..." one person commented.

"Wouldn’t that just be people watching the game who left it on during halftime," another person wondered.

"Lucky for me, I was working and wasn't subjected to the halftime debacle," someone else added.

"No, the game did. She was just there. If I'm being nice, she added 3 million viewers. We're not gonna pretend 27 million were there for her," another user said.

---

Beyoncé Bowl will be released on Netflix as a standalone show

Beyoncé fans who missed the singer's NFL halftime show can rest easy knowing that Netflix will reportedly release the performance as a standalone show later this week. Fans can catch the singer's nearly 13-minute performance on the streaming platform soon, however, Netflix has yet to announce an official release date.

According to Deadline, viewership was at an all-time high for the performance with 27 million people tuning in to watch it, as opposed to the 24.3 million viewers for the Ravens-Texans game and 24.1 million for the Chiefs-Steelers game. The total viewership added up to nearly 65 million, making this the most-watched Christmas NFL game in history.

#BeyonceBowl also trended worldwide on X during the singer's show. She performed songs from her 2024 album Cowboy Carter, including 16 Carriages, Texas Hold 'Em, YA YA, and My House, among others. This marked the singer's third NFL-related performance after she headlined the 2013 Super Bowl halftime show and guest performed at the 2016 Super Bowl, which Coldplay headlined.

Beyoncé was not the only artist to perform at the NFL Christmas game. Grammy-winning a capella band Pentatonix sang the National Anthem, while Mariah Carey's pre-recorded performance of All I Want For Christmas is You was telecast before both games.

Regarding the games, the Kansas Chiefs won 29-10 in the first game, while the Baltimore Ravens had a landslide win of 31-2 in the second game.

---

In other news, Beyoncé's Cowboy Carter earned 11 Grammy nominations, boosting her total Grammy nominations to 99 and making her the most-nominated artist in the award's history. Cowboy Carter was released in March 2024 as Act II to her 2022 album Renaissance, with Act III expected to wrap up the trilogy.

The singer teased a surprise announcement on social media, which will be revealed on January 14, 2025.