Scooter Braun made an appearance at the Bloomberg Screentime Event in Los Angeles on October 8, 2024, where he spoke about his feud with Taylor Swift. During the interview, he stated how he wanted people to get over it, as it happened a long time back. Scooter Braun said:
“Look. It’s five years later. "I think, everyone, it’s time to move on. There were a lot of things that were misrepresented. I think that it's important in any kind of conflict that people actually communicate directly with each other. I think doing it out on social media and in front of the whole world is not the place.”
Braun continued:
“And I think when people actually take the time to stand in front of each other have a conversation, they usually find out the monster’s not real, and that hasn’t happened. And that has not happened.”
Furthermore, he also opened up about how his parents were the ones to convince him to watch Taylor Swift vs Scooter Braun: Bad Blood, which was released in June this year. For the unversed, the documentary focused on the feud that took place between Braun and Taylor Swift.
Forbes reported that the spat between the two allegedly took place after Braun purchased her first six albums in 2019 for $300 million. This led Taylor Swift to re-record the album to regain the rights over all the bought recordings.
Details about Taylor Swift and Scooter Braun’s feud explored
The conflict between Taylor Swift and Scooter Braun reportedly began when Taylor parted ways with Big Machine Records, the label where she produced her first six albums. After her departure, Scooter Braun purchased the label, gaining control of her catalogue—a move that deeply upset Taylor, as she had been attempting to reclaim ownership of her masters prior to the acquisition.
The feud led to Swift hinting at her former manager on various sites like Tumbler. In August 2019, Taylor announced that she would be re-recording all of her tracks. During that time, she spoke to Good Morning America and stated:
"Yeah, that's true. It's something that I'm very excited about doing because my current contract says that starting November 2020—so next year—I can record albums one through five all over again. I'm very excited about it because I think that artists deserve to own their work. I just feel very passionately about that."
However, the spat did not end just here. On November 14, 2019, Taylor Swift alleged that Scott Borchetta and Scooter Braun did not allow her to perform her old songs at the 2019 AMAs where she was honored with Artist of the Decade award. She mentioned in her Tumbler post:
“Scott Borchetta and Scooter Braun have now said that I’m not allowed to perform my old songs on television because they claim that would be rerecording my music before I’m allowed to next year.”
On the other hand, Scooter Braun and Big Machine Records (Taylor’s former label) denied all the claims made by the Love Story singer and issued a lengthy statement. They claimed that they never stopped her from performing her old songs. The statement also mentioned:
“Since Taylor’s decision to leave Big Machine last fall, we have continued to honour all of her requests to license her catalogue to third parties as she promotes her current record, Lover, in which we do not financially participate.”
The argument about the same continued for a while on social media, after which Big Machine Records formally announced that “Taylor Swift can 100% perform all of her catalogue, past and present, on the AMAs.”
As the blame game between Taylor Swift and Scooter Braun continued, multiple artists began considering other management firms and managers, as many clients like Ariana Grande, Demi Lovato etc. sought new management. Scooter ultimately announced his retirement in June 2024.
Apart from Taylor Swift, Braun had also managed other artists including Demi Lovato, J Balvin, Ariana Grande, Kanye West and even the Kid Laroi.
While Scooter recently expressed his opinion, Taylor Swift has not yet spoken up on the fiasco. Moreover, it is not yet known if the two would collaborate again with each other anytime soon.