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Singer Beyoncé recently announced the launch of her perfume, Cé Lumière. The Halo hitmaker took to her social media on Thursday, October 24, 2024, to unveil her latest product offering. Per the singer's website, the fragrance retails at $160 for 50 ml (1.7 oz) and is available for preorder in the United States and Canada.
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As word of Beyoncé perfume got out, internet users were quick to react. One person, referencing J. Cole's song She Knows and the popular conspiracy theory that the songstress was involved with or had knowledge about Diddy's dealings, said:
Many expressed skepticism about the singer's choice to drop an expensive perfume instead of music videos for her previous two albums. One even compared her to Rihanna, who is focusing on her business venture, Fenty Beauty, and hasn't dropped new music in years. Here are some comments seen under @PopBase's post on X:
"She better not go the Rihanna route or I’ll KMS," one commented.
"shes in her business tycoon era, we never seeing them visuals," another stated.
"Alright I’ll say it, rih does what Beyonce is trying to do effortlessly. Beyonce isn’t listening to her fans with what we want. We ask for visuals, she gives us bills. At a point it becomes tone deaf especially when we keep complaining about not having money," @ingt25 remarked.
Others commented in support of the product.
"i cant even hate bc her products are so high quality," a fan wrote.
"Bet it's as iconic as she is," @rk_hafeez added.
"I'm really excited for this," another added.
Beyoncé's Cé Lumière comes exactly a year after she launched Cé Noir
Beyoncé's Instagram post unveiling the perfume went viral with over 250k likes. Per its product description, it was created in France. It features top notes of Madagascar black pepper and Italian Mandarin, heart notes of jasmine sambac absolute and rhubarb, and base notes of Indonesian Patchouli and skin musk. Shipping is scheduled for November 2024.
Beyoncé's Cé Lumière, a French term for light, comes exactly a year after she debuted Cé Noir, which represented darkness. Cé Noir featured top notes of clementine and golden honey, heart notes of rose absolute and jasmine sambac, and base notes of Namibian myrrh and golden amber.
The marketing and packaging for Cé Lumière reflect the singer's last album, Cowboy Carter. The golden hue of the bottle and a teaser video of a sun rising over a desert landscape is a clear nod to the project. Similarly, Cé Noir was preceded by the singer's Renaissance album and tour, both heavily featuring dreams and night in their themes and aesthetics.
Last month, Beyoncé, in her interview with GQ, addressed why she did not release any music videos accompanying her last two albums.
"I thought it was important that during a time where all we see is visuals, that the world can focus on the voice," she said.
The Texas Hold 'Em singer added that she wanted the audience to appreciate the "hard work and details" that went into making an album.
Cé Lumière joins the several products Beyoncé launched this year, including her whiskey brand SirDavis in partnership with Moët Hennessy Louis Vuitton in August. She also reintroduced classic 501 jeans in a collaboration with Levi's in September (Cowboy Carter featured a song, Levii's Jeans). In February, she founded her haircare line, Cécred.
