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Rihanna unveiled the latest Savage X Fenty pieces, dubbed the Bold Lace collection, on her social media on August 15, 2024. The bold visuals of the singer in the collection’s pieces have elicited reactions from netizens.
The Diamond crooner received positive reactions on her X account. One user commented saying:
“Slay as always queen”
Other X users praised the collection’s designs.
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The Barbadian singer also shared visuals to her Instagram page and some netizens took the opportunity to ask the business mogul about her highly-anticipated ninth album.
More details on Rihanna’s Savage X Fenty collection
The Fenty mogul modeled her latest collection wearing the Bold Lace unlined plunge bra, paired with a matching thong, thigh-high stockings, and a garter belt.
She opted for a blonde hairdo and nude makeup to offset the monochrome black set. She finished off with pointy-toed shoes in black. One of the collection’s pieces is introduced on the website as:
"Subtle yet striking. Our Bold Lace Unlined Plunge Bra features overstated floral lace on the cups, an underwire for added support, adjustable plush-back straps, and a secure hook-and-eye back closure."
The bold visuals of the campaign align with the brand’s theme. According to brand information:
"Established in 2018 by Brand Visionary and Founder Rihanna, Savage X Fenty celebrates confidence and individuality with sexy lingerie, elevated sleepwear, and more—designed for everyone, every mood, and every occasion."
Savage X Fenty history
Savage X Fenty is jointly owned by Rihanna and TechStyle Fashion Group and started as an online brand whose pre-launch marketing relied heavily on the singer’s Instagram influence. In 2018, the brand launched its website.
A pop-up shop in Brooklyn, New York, was also launched within the first two days of opening the website. The brand’s first collection sold out within a month of its launch.
Amongst the company’s collections in 2018 was the sleepwear collection in collaboration with the Clara Lionel Foundation, a non-profit organization by Rihanna.
Savage X Fenty also held its first fashion show in 2018, at the New York Fashion Week with a live performance on the runway. In 2020, the fast-growing company was named one of the most innovative style companies and was valued at $1 billion in 2021, according to Forbes.
The brand also grew its followers from just over 17,000 on Instagram at the time of its launch to over 4.5 million across its social media platforms. In 2022, the brand announced the opening of more store locations in Las Vegas, Houston, Los Angeles, Washington D.C., and Philadelphia.
In 2023, Hillary Super was appointed as the new CEO, replacing the singer. Later in the year, the Super Bowl Savage x Fenty and Pride month collection were unveiled. 2024 has seen the launch of the signature script collection and the Classic campaign, amongst others.
Rihanna continues to prove herself as an entrepreneur with successful businesses like Fenty Beauty and Savage X Fenty. The Bold Lace collection from her lingerie brand is the most recent in a long line of business moves she's made in 2024 alone.
