On September 11, 2024, Kendrick Lamar shocked fans when he dropped a surprise song on his Instagram page. The untitled five-minute track, rumored to be named Watch the Party Die, is the first song since the rapper's diss tracks against Drake that ended with him releasing his hit Not Like Us.
While Lamar did not name-drop any of his rivals in the song, many speculate that some of his bars may contain subliminal shots against internet personality DJ Akademiks.
The latter, a known Drake supporter, also seemingly responded to these supposed disses on social media, believing that Lamar was trying to instigate a "round 2" of his rap beef with the Canadian rapper.
"Somebody clearly believe there is a Round 2," Akademiks posted on X.
In the new song, Kendrick Lamar rapped about influencers talking down at him because they hated the person he represented.
"Influencers talk down 'cause I'm not with the basic s**t/ But they don't hate me, they hate the man that I represent / The type of man that never d*ck ride 'cause I want a favor."
In another verse, he alluded to a certain radio personality "pushing propaganda" for money. Many speculated the rapper was referring to Akademiks, who acted as the unofficial spokesperson for Drake during the feud.
"The radio personality pushin' propaganda for salary/ Let me know when they turn up as a casualty, I want agony."
Kendrick Lamar name-dropped Akademiks in 6:16 in LA
Kendrick Lamar's third Drake diss track, 6:16 in LA, dropped unannounced on May 3, 2024. The day was eventful in the rap beef as the pair released three songs back-and-forth, Lamar's 6:16 in LA, Drake's Family Matters, and Lamar's meet the grahams.
While 6:16 in LA didn't contain any direct shots at Drake's character like the other diss tracks had, the song was impactful in its own right. In the track's second verse, Kendrick Lamar alluded to Drake having a mole in his OVO camp, feeding the rapper with information and plotting his downfall.
"A hundred n****s that you got on salary/ And twenty of 'em want you as a casualty/ And one of them is actually next to you/ And two of them is practically tired of your lifestyle/ Just don't got the audacity to tell you," Lamar rapped in 6:16 in LA.
The line is reminiscent of a lyric from his new song where he supposedly mentions Akademiks being "on salary" which might end with him as "a casualty." Kendrick Lamar also name-dropped the internet personality on 6:16 in LA, claiming he looked compromised.
"Yeah, somebody's lyin', I can see the vibes on Ak'/ Even he lookin' compromised, let's peel the layers back," Lamar rapped in the song.
Many speculated that this could be a reference to Ak's heavy bias towards Drake, which shone throughout the rap beef. The streamer was front and center during the rap beef, boosting Drake's diss tracks and putting pressure on Kendrick Lamar to respond after the Canadian rapper released Push Ups.
In other news, Akademiks recently spoke out against Kendrick Lamar headlining the New Orleans' 2025 Super Bowl halftime show. He criticized Jay-Z, the owner of Roc Nation who annually hosted the Super Bowl performance, for picking Lamar over New Orleans native Lil Wayne.
On September 8, Kendrick Lamar revealed on social media that he will perform at the 2025 Super Bowl halftime show. This is the rapper's second outing at the halftime show, following his 2022 guest performance at the show headlined by Dr Dre.