"Something's not right"— Al B. Sure! and Diddy's other associates speak out against music mogul in trailer for Peacock documentary

Giggs And Diddy Perform At O2 Shepherd
Peacock releases trailer for its upcoming Diddy documentary (Image via Samir Hussein/Getty Images)

Al B. Sure! and several Sean "Diddy" Combs affiliates broke their silence in the jarring trailer of Peacock's latest documentary, Diddy: The Making of a Bad Boy. Peacock released the trailer on Thursday, January 2, 2024, detailing the embattled music mogul's rise to fame, his transformational years in Hollywood, and the recent s*xual abuse allegations he's facing.

The upcoming 90-minute documentary will have the Combs' bodyguard, intern, makeup artist, and more speak out against him. One familiar face in the trailer was singer, record producer, and Kim Porter's ex-husband Al B. Sure!. The former Uptown Records signee said in the doc's trailer:

"Something's not right with this."

An anonymous voice then chimed in, saying:

"I've been with Sean for quite a while and I've captured a lot of moments. Anytime a studio or any room is red, he's making love and s*x. Some of the girls who were in the room, for sure, they were underage."

Peacock's upcoming feature is the first documentary about the music mogul's alleged s*x trafficking scandal to come out in 2025, but more are expected to follow, 50 Cent's Diddy Do It.


All about Peacock's Diddy: The Making of a Bad Boy documentary

Peacock's upcoming feature is produced by Ample Entertainment, Blink Films, and FGW Productions. Ari Mark, Phil Lott, Stephanie Frederic, Laura Jones, Sumit David, and Justin Kershaw are credited as executive producers for the documentary.

As seen in the clip, Peacock's documentary will feature interviews with people who have been close to the music mogul during different areas of his life through the years. Per Variety's January 2, 2025, article, the doc will include the embattled rapper's former bodyguard, one of his childhood friends, and the winner of his Making the Band music competition series.

Lisa Bloom, the attorney representing Dawn Richards against Combs, said in the clip:

"Sean Combs is a monster."

One of the interviewees says in the project's trailer:

"He thought that if people feared him, they'd respect him."

Another one chimed in:

"I didn't want to be around him unless there were cameras."

Another unidentified woman also claimed in the special's trailer:

"They said they could ship me off and sell me to anyone."

The upcoming doc will also feature new and never-before-seen footage of Combs and of him partying, both at his home and in the studio.

The documentary synopsis from Peacock reads:

"Diddy: The Making of a Bad Boy is a raw, exclusive look at Sean Combs long before he was known as Puff or Diddy. Featuring never-before-seen footage and stories from those who know him best, Diddy: The Rise of a Bad Boy sheds light on his childhood, rise to fame, and recent criminal allegations, challenging viewers to rethink everything they thought they knew about the mogul behind the music—and the mugshot."

Diddy: The Making of a Bad Boy will be streaming on Peacock on January 14, 2025. Meanwhile, Sean Combs is currently behind bars at the Metropolitan Detention Center in Brooklyn, New York, and is awaiting his trial. He previously asked to be freed from jail while waiting for his trial, but a federal judge denied his bail proposal.

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