A viral video featuring rapper 50 Cent catching Tony Yayo listening to Drake, despite claiming to be listening to Kendrick Lamar's latest album, GNX, has been making the rounds online.
The video, originally shared by Cent on Instagram on December 2, 2024, appears to have been filmed on an airplane. It begins with 50 Cent asking Yayo what music he is listening to. Yayo responds that he's listening to Kendrick Lamar.
50 Cent: What are you listening to? You get a pass if you listening to Kendrick sh*t.
Tony Yayo: Kendrick.
Cent: That's cause you know how it'd be. You didn't get a pass. You listened too cute. [Cent walks over to Yayo] Ni**a that's Drake. That's Drake you got in there!
After the conversation, the two rappers burst into laughter while further discussing Lamar and Drizzy. The original video also included moments of Cent with his G-unit crew while traveling on his jet.
For those unaware, Drizzy and Lamar were involved in a highly publicized feud between March and May 2024. Both rappers released multiple diss tracks in response to each other during this period. The feud supposedly ended when K Dot did not respond to Drake's last diss track aimed at him, titled The Heart Part 6.
50 Cent shared his take on Drake vs. Kendrick Lamar feud
Drizzy's feud with Kendrick Lamar appeared to have ended in May 2024, but hip-hop moguls have continued to share their take on the beef since then. In a July 2024 interview with The Hollywood Reporter, 50 Cent discussed the feud, claiming it was not a win or loss for either side. He said:
“This is hip-hop. I think it’s competitive to a degree, obviously. Even Drizzy, his position and the attitude and his choices, those are 50 Cent choices.‘Fu*k it, everybody got to get it then.’ When it becomes Drizzy versus Kendrick, it’s because it’s the only thing you can put up against Drake’s success.”
50 Cent added that he doesn't see the feud as a "loss" for the Toronto rapper, adding:
“It’s doubt from the artist community, where they say, ‘I don’t know, his new sh*t is cool, but it’s not his first sh*t.’ They do that to you and he’s just experiencing what you experience as a backlash from success, from the consistency he’s delivered over and over. I don’t see a loss for Drake. The people who bought him material are going to buy him material when his next song comes out.”
The rapper believed Drizzy was a victim of his own success, noting that in their "culture," people enjoy seeing others go to the top but do not like it when they stay there forever. According to him, this is because "it’s confirmation that they can go up." The rapper was also confident in claiming Drizzy will "bounce back."
In another interview with Billboard in October 2024, 50 Cent revealed that he gave Drizzy advice during his feud with Kendrick Lamar. He said:
“I was telling him, it’s not him. I’m listening on the outskirts, it’s not you. Don’t let yourself think that for a second. On some real sh*t, I said, ‘They said you lost, okay. Well what did you lose?’ What exactly did he lose if he got $300-something-million on his last tour? You didn’t lose a motherf***ing thing, man.”
Furthermore, Cent believed the feud was "good for hip-hop," as it inspired both Kendrick Lamar and Drizzy to "create quality material faster." He specifically praised Drake for his creativity in his Family Matters music video, stating that it "wasn’t in hip-hop before that."
For context, Drake's music video featured multiple alleged references to Lamar's previous works. 50 Cent specifically alluded to a clip of a 1996 Chrysler Town and Country minivan being destroyed in the video. The car notably featured in the cover of Kendrick Lamar's 2012 album, good kid, m.A.A.d city.
"Before that battle, I do not remember this was the car from this and that was this. Everything that was a part of it was some other s***. It was almost encrypted," the G-Unit boss said.
While Drizzy's feud with Kendrick Lamar has slowed down since May 2024, both rappers have taken several alleged indirect jabs at each other. Recently, Drake filed a lawsuit against Universal Music Group (UMG) and Spotify for allegedly using unfair means to boost the sales of K Dot's diss track aimed at him, Not Like Us.
Meanwhile, Kendrick Lamar performed Not Like Us along with many of his other diss tracks at the Pop Out Concert hosted in June 2024. It remains to be seen how their feud develops in the future.