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Savage x Fenty by Rihanna has announced a new collection in time for the holidays. Rihanna posted visuals for the holiday campaign on X on October 30, 2024. Rihanna captioned the post:
"Yea I Know! We are officially one of those families that match for the holidays. Forever Savage onesies for the whole family are on the site now."
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The campaign imagery featured Rihanna and her two sons, RZA and Riot, whom she shares with rapper A$AP ROCKY. The superstar and her sons rocked coordinated pieces of the Forever Savage Hooded Onesie in the navy blue and sage day green holly daze colorway as they struck relaxed poses for the cameras.
An X user reacted to the campaign imagery, saying:
"The family drop just leveled up with these Forever Savage Onesies. Holiday season."
Similar reactions were recorded on X as fans praised the collection's designs.
"Matching outfits bring the perfect touch of fun and togetherness to holiday celebrations!" A netizen stated.
"Matching outfits? Just another level of family commitment! Ready to be the ultimate holiday squad!" Another added.
"Haha, matching PJs just went savage. Can't wait to see the fam all decked out," an X user commented.
Other fans commented on the family's visuals, describing Rihanna and her sons as a beautiful family.
"Beautiful babies and beautiful mama!" A fan stated.
"Soo cute. I guess I know where this Xmas eve nightwear is coming from! Thanks, girl!" An X user replied.
"Y'all about to be the flyest family this season!" Another user commented.
Savage x Fenty by Rihanna debuts its first-ever family pajama collection
Savage x Fenty, renowned for its lingerie silhouettes, presented its inaugural family pajama collection featuring Rihanna and her sons for the campaign visuals. The collection showcases the brand's initiative to ensure its designs are available to all members of the family.
According to the website, the Forever Onesies are available for adults in blue paisley print, black, blue caviar, cheetah print, red and black, and olive and green print, ranging from $49.95 to $94.95.
The design is available on the brand's website, with a fully-fledged holiday collection reportedly set to drop on November 1, 2024.
The holiday collection comes after the brand's recent collaboration with the popular Italian retail clothing brand, Diesel, on October 8, 2024. The capsule collection marked Diesel's first foray into lingerie creation.
The collection also blended the Italian brand's experience with denim with Savage x Fenty's lingerie silhouettes. The Fenty Beauty CEO promoted the campaign wearing a red monochrome set, complete with a corset and skirt, and accented by a blue denim fur-lined jacket.
The nine-time Grammy Award winner also brought back her iconic red hair for a touch of nostalgia.
