"The people’s queen" — Internet reacts to Doja Cat teaming up with American Red Cross to design a limited-edition merch to benefit LA fire victims

Grammy-winning artist Doja Cat has captured the hearts of fans worldwide after announcing her collaboration with the American Red Cross.

On January 13, 2025, Californian rapper Doja Cat took to her X account to share news of a collaboration with the nonprofit humanitarian organization American Red Cross for merchandise. The initiative aims to support those affected by the Los Angeles wildfire, which began on January 7, 2025.

As a result, many users on X praised Doja, referring to her as the "queen." Fans expressed their excitement and admiration for her efforts.

"The people’s queen 💕," one commented.

Numerous users on X mentioned that they had already purchased merchandise to support the Californian artist and her initiative. Many also complimented her, calling her a "beautiful soul."

"DOJA… I knew u were gonna release more designs and clothing but I still bought the shirts… welp guess I’ll have to buy these too omg🧍🏽🙌🏽," a user on X commented.

"Purchased!!! Sending love from australia ❤️❤️❤️," a netizen commented.

"Such a beautiful thing that your doing for California and everyone that's been affected my the fires. Such a beautiful soul you are Amala, love you so much sending you hugs and love ❤️," another user commented.

Several users on X highlighted that although Doja Cat’s studio, where she kept her latest recorded album, was destroyed in the wildfire, she continues to step forward to assist those affected. This act was deemed truly commendable.

"Your home burned down, you’ve donated money and you’re doing this?? Doja you are literally one of a kind !" a netizen commented.

"surfs up bruddahh. nice 👍," a netizen commented.

"These designs are gorgeous. Love the art style. Such a beautiful way to raise money 🥺🩵," one more wrote.

Doja Cat has not yet responded to the online reactions, and it has not been revealed how many people have directly benefited from her initiative.

---

Exclusive Doja Cat merchandise released to support Los Angeles fire victims

On Monday, January 13, 2025, the rapper Doja Cat tweeted that she had partnered with the American Red Cross to support the Los Angeles fire victims. The rapper further announced the launch of a merchandise line created in collaboration with Californian-based artist PINI.

The limited-edition items are now on sale, and 100% of the revenue will be donated to the American Red Cross to assist those affected by the wildfires.

"Please help me and @RedCross support my beautiful state of California. I teamed up with CA based artist PINI and designed a small collection of hoodies and tees on sale now - 100% of proceeds go to American Red Cross to support the people of California affected by the wildfires. Link in bio 🌊," Doja wrote.

The merchandise collection features seven articles. Two hoodies, available in light blue and black, showcase sketches of Doja Cat riding the outline of California like a surfboard and embracing it.

Additionally, four T-shirts are offered in black and white color options featuring the same sketches. The collection also includes a white poster that highlights the collaboration between Doja Cat and PINI. Prices for the items range from $25 to $60.

The description posted by the American Red Cross on the merchandise website emphasizes that the items will be available until January 30, 2025, and all proceeds will be used to support those impacted by the Los Angeles wildfires.

"This collection is raising crucial funds at this urgent time. Your donation enables the Red Cross to prepare for, respond to and help people recover from these disasters. 100% of the total creator profits raised January 9 to January 30 will support the American Red Cross and those impacted by California Wildfires in 2025," the statement read.

According to AP News, the LA wildfire has resulted in 24 deaths and has forced the evacuation of almost 150,000 people. Additionally, more than 12,000 structures have been destroyed.

While the cause of the wildfire remains unknown, the current estimates place the damage and economic losses between $250 billion and $275 billion.