"They should do a Mustard special and a Kendrick meal special"— Fans react as Kendrick Lamar boosts sales of Tam's Burgers by 40 percent

Kendrick Lamar and Drake's dispute turned out to be one of the most trending topics in the headlines this year. While the duo released diss tracks aiming at each other's lives, a few songs turned out to be successful on the charts, including Not Like Us.

The music video for Not Like Us featuring Tam's Burgers' Compton location has boosted the restaurant chain's sales by approximately 40% and increased video viewership, attracting more customers to the restaurant.

Furthermore, Kendrick Lamar is heard rapping the following words in the track:

"I be hangin' out at Tam's, I be on Stockton. I don't do it for the 'Gram, I do it for Compton."

The news of the sales was confirmed by the outlet's manager Lauro Hernandez and his son Bryan Noe. They shared that apart from the boost in sales, tourist attraction for the spot has additionally witnessed an increase. Noe said that the bacon cheeseburger has been the common choice for customers.

Notably, Kendrick Lamar remains an important part of the local community for around 20 years and Noe expressed gratitude to the rapper for giving his support until today.

On the other hand, netizens expressed their happiness about the success of Tam's Burgers on platforms such as Reddit. One of the reactions stated:

"They should do a Mustard meal and a Kendrick meal special like they did at McDonalds for the more pop musicians."

A reaction shared on Reddit (Image via Reddit)

Social media users also took to the comments section of Hollywood Unlocked's Instagram post to react to the news. A few people expressed their desire to watch the music video repeatedly and another person praised his smile, adding that Lamar was looking handsome.

Reactions posted in the comments section (Image via Instagram/hollywoodunlocked)

Reactions posted in the comments section (Image via Instagram/hollywoodunlocked)

Reactions posted in the comments section (Image via Instagram/hollywoodunlocked)

Tam's Burgers has been active in 12 locations since 1971 and it is currently owned by Sprio Vovos, grandson of the original founder, Kostas Vovos.

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Kendrick Lamar's diss track receives a special title from Serena Williams

Not Like Us turned out to be one of the most successful diss tracks and it grabbed the top spot on the US Billboard Hot 100 and US Hot R&B/Hip-Hop Songs. It also broke streaming records on platforms such as Spotify and managed to grab the second spot on the annual Songs of the Summer chart by Billboard.

Meanwhile, tennis star Serena Williams recently gave the title of "Hit of the Summer" to Kendrick Lamar's song. During her recent appearance at the Essence Festival, Williams addressed her love for the single by saying:

"I love that song. It's like the hit of the summer. When they play that jam, I'm jamming. That jam is jamming."

On the other hand, Not Like Us has also created another record by getting more views in four days, surpassing Drake's diss track, Family Matters. The video, which came out on July 4, 2024, has received 37 million views and this is 2 million more compared to Drake's song.

The video starts with Kendrick Lamar rapping and well-known faces from the world of hip-hop slowly start appearing in the clip, including DeMar DeRozan. Lamar can be spotted dancing with his partner Whitney Alford and their two kids at one point.

The video additionally features Kendrick attacking an owl pinata and he appears inside a car along with record producer and DJ Mustard riding shotgun. Apart from appearing in the video, Lamar also serves as the director alongside Dave Free.

Kendrick Lamar also performed Not Like Us five times during his latest concert, The Pop Out: Ken and Friends, which was held on June 19, 2024. The event was available for live streaming on Amazon Prime Video and it witnessed the appearances of artists such as Dr. Dre, Tyler, the Creator, and more.