Travis Scott released the music video for his 2014 single Drugs You Should Try It on August 28, just days after the mixtape Days Before Rodeo was re-released for its tenth anniversary. The video features cinematic visuals, including a neon-lit cowboy sign by Virgil Abloh (used in his 2015 Rodeo Tour) and a screen displaying Travis Scott’s lyrics as an ad banner with a phone number.
In the music video, the Houston rapper was seen “free-falling” shirtless under the night sky in slow motion, while trying to stay conscious of his whereabouts. He also appeared smoking a joint, rapping under red lights, and surfacing from a bathtub moments after almost drowning in its cold water.
The introspective monochrome shots, inspired by the original cover art of Days Before Rodeo, also featured Travis Scott trying to reconnect with reality and elude the visions of a burning house, the morgue, a wolf, and femme fatale models.
Amid this now-viral MV, the internet is having varied reactions. For instance, X user @SportsarenatzTz commented on NFR Podcast’s post by pointing out how hard it must be to create a music video a decade after the song’s original release.
“This is tough 10 years later,” the user wrote.
Many others joined the conversation and shared similar reactions.
“10 years was worth the wait,” a fan wrote.
“This is so awesome man 10 years later,” another fan wrote.
Others hailed the new MV and claimed how they eagerly waited for it to be released for a decade.
“I used to always imagine a music video to this song years ago. Now it’s here and it’s just crazy,” a person wrote.
“Really appreciate this coz they don't bother making music videos like this anymore,” another person wrote.
“The epitome of 'better late than never,'” a netizen wrote.
Some appreciated La Flame for the music video while adding that more artists needed to do the same for their past records.
“Love this so much!! I feel like more artists need to do this with their old songs. Travis Scott changing the game!!!” an individual wrote.
“It’s never too late to drop visuals!!” another individual wrote.
Exploring the re-release of Travis Scott’s 2014 EP
On August 23, Travis Scott re-released his decade-old mixtape Days Before Rodeo (originally a prelude to his debut studio album Rodeo from 2015) across all music streaming platforms including Spotify, Apple Music, iHeartRadio, and more. Previously, it was only available on YouTube and SoundCloud.
Additionally, he dropped an online deluxe edition of the record with five previously unreleased songs, which are currently available on his website for $4.99 each. The tracks are namely Mo City Flexologist, Serenade, While Lots Changed, and Yeah Yeah featuring Young Thug among others.
The 33-year-old rapper also collaborated with Cactus Plant Flea Market and released Days Before Rodeo limited-edition merchandise such as a Free Thugger hoodie, box sets, hats, and vinyls.
Before its re-release, Cactus Jack marked the 10th anniversary of the 12-song mixtape with a concert in Atlanta on August 22, where he performed almost all the songs including Don’t Play, Mamacita, and Drugs You Should Try It. Quavo joined him on stage as a guest performer and the duo sang Sloppy Toppy together. Artists like T.I., Young Thug, Migos, PeeWee LongWay, Rich Homie Quan, Metro Boomin, Lex Luger, WondaGurl, and FKI 1st were also present.