"UMG are operating like fresh & fit" — Internet reacts to YouTuber LosPollosTV accusing UMG of removing his review on Kendrick Lamar's GNX

YouTuber and Kick streamer LosPollosTV came up with a new allegation against UMG amid Drake's court filing on November 25, 2024. The YouTuber took to X, formerly known as Twitter, on November 26, to share his experience of reacting to Kendrick Lamar's latest album, GNX.

According to LosPollosTV, "UMG/Kendrick Lamar's team" had removed his reaction video, since he didn't like the album. In the tweet, which had since then gone viral, the YouTuber wrote:

"You can’t make this up. Never in all my years of uploading vids has this ever happened. I reacted to Kendrick’s new album, which hundreds of people have also and they’re up right now on YouTube… UMG/Kendrick team manually removed my video because I didn’t like the album…"

The tweet soon went viral across the internet and netizens flooded the social media platforms with their take on the allegations against Universal Music Group. The post by LosPollosTV was further reshared by DJ Akademiks on X, after which it gained even more traction.

Here are some popular responses found on X. A user wrote:

"Taking something down over criticism, jeez UMG are operating like fresh & fit 🤦‍♂️."

Another user wrote:

"Every single reaction to Kendrick is like Paid Promo at this point,"

"Ngl everyone is annoying at this point," joked another netizen.

"Umg are in big trouble. Big!" added a tweet.

A lot of other netizens believed that people were trying to dig dirt on Kendrick Lamar. A user wrote:

"Stfu yall be working overtime to say sum about Kenny. Yall seriously got no life😭."

"2024 Kendrick has J Cole apologizing and Drake filing lawsuits. I can't wait for the superbowl😭🫱🏾‍🫲🏿🔥, commented a user.

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What did Drake accuse Universal Music Group aka UMG of?

As aforementioned, Canadian rapper Drake filed a filing in a Manhattan court on Monday, November 25. The rapper has accused UMG and Spotify of giving a boost to Kendrick Lamar's track Not Like Us, artificially. The petition further read that according to Drake’s company Frozen Moments LLC, Universal Music Group "launched a campaign" to carry out the manipulation.

The petition then stated:

"[Universal Music Group] conspired with and paid currently unknown parties to use ‘bots’ to artificially inflate the spread of Not Like Us and deceive consumers into believing the song was more popular than it was in reality."

It has been reported that the petition has yet to become a full-fledged lawsuit under the New York law. While Spotify was also named in the filing, most of the allegations have been channeled towards Universal Music Group, which Drake has been associated with for a significant portion of his music career.

Shedding light on the allegations, representatives for Universal Music Group denied them, while talking to Variety. The company even claimed it was "offensive & untrue" that they had to face accusations like these. The company further described Drake's arguments in the petition to be "contrived and absurd." As of now, no further information about the petition is available.