'%20x='0'%20y='0'%20height='100%25'%20width='100%25'%20%0A%20%20%20%20%20%20%20%20%20%20xlink%3Ahref='data:image/jpg;base64,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'%3E%3C/image%3E%3C/svg%3E)
On July 25, 2024, Vice President Kamala Harris released her first Presidential ad set to Beyoncé 2016 track, Freedom. It was released less than a week after President Joe Biden withdrew his bid from the 2024 elections and endorsed Harris.
The 80-second ad focused on asking the audience, what kind of country they want to live in. Followed by Harris' vision for a country with freedom from gun violence, abortion rights, and affordable healthcare, while she posited as the forefront of change.
Trending
The usage of Beyoncé's song in the ad was applauded by many Harris supporters and Beyhives alike on social media. One person posted on X(formerly Twitter):
More people heaped on the praises, claiming it to be a power move by Harris' team.
"omg yasss queen! i love kamala and beyoncé, this is such a power move," one person said.
"OH KAMALA X BEYONCE SHES TAKING IT," another person said.
"Iconic ad with a powerful song!" one netizen added.
"Whoever’s writing this season of the presidential elections is doing a fantastic job!" another person commented.
Others expressed their optimism at Harris beating Trump in the elections to become the first female President of the United States.
"White House needs this woman, Kamala for 2024," one perso. wrote.
"GUESS WHO'SE WINNING BY A LANDSLIDE," another person said.
"She makes me so hopeful for America," one netizen wrote.
"oh trump you’re over," another person added.
Kamala Harris previously used Beyoncé's Freedom for a campaign staff meeting
This is not the first time Kamala Harris used Beyoncé's Freedom as part of her Presidential campaign. On July 22, 2024, Harris walked out to a campaign staff meeting in Delaware with the song as her background music.
According to July 25, The Guardian's report, Beyoncé reportedly permitted Harris' team to use her song in their ad. While the singer has yet to publicly endorse Harris, her decision to license the track for the campaign can be taken as her supporting the presumptive Democratic nominee.
The ad begins with Harris standing behind a podium smiling. In the next clips, the words "Kamala Harris" flash on the screen followed by the American flag. As the video continues, hordes of Democratic supporters are seen holding signs that say "Kamala." Harris can be heard narrating in the background.
“In this election we each face a question. What kind of country do we want to live in? There are some people who think we should be a country of chaos. Of fear. Of hate. But us, we choose something different. We choose freedom,” she says.
The chorus of Beyoncé's Freedom starts playing in the background, as Harris continues to talk about freedom from gun violence, bodily autonomy for women, and affordable healthcare. She also referenced her opponent, Donald Trump, in the video, referring to his convictions as she says, "Where no one is above the law."
The video concludes with her vowing to fight for a better world and asking people to join her cause. She says:
“We believe in the promise of America and we’re ready to fight for it. Because when we fight. We win. So join us. Go to Kamalaharris.com and let’s get to work."
Freedom is the 10th track from Beyoncé's sixth studio album, Lemonade. The track, featuring Pulitzer Prize winner Kendrick Lamar, was nominated for a Grammy for Best Rap/Sung Performance in 2017.
