Nhale, the son of the late rapper Nate Dogg, is facing backlash after releasing the music video for his song City on Fire on January 12. The music video, shot on the streets of Los Angeles during the recent wildfires, has drawn mixed reactions for its timing and choice of setting. Critics have labeled Nhale’s video as insensitive, accusing the artist of exploiting a disaster for publicity.
"Using disaster for self-promotion is petty af," one online user commented.
"He should really read the room next time," another added.
"He didn't get his dad's talent," one wrote on X.
Such sentiments reflect a significant portion of public opinion disapproving of the video's release. However, others have defended Nhale, seeing his actions as an artistic expression.
"I love that he’s taking the opportunity in this situation. We need more people like him—finding positivity in the negative," a fan wrote.
"Naw, it's damn good marketing. He ain't out there looting sh*t. Mf can't win nowadays. Another user opined.
Some viewers took a more humorous approach to the controversy.
"City on fire but I still gotta smoke," a user quoted a line from the song humorously.
"This video feels like one of those music videos where the visuals has nothing to do with the lyrics," someone shared.
Nate Dogg's son, Nhale
Nhale, born Nathaniel Hale Jr., is carving out his place in the music industry as the son of the legendary Nate Dogg, a pioneer of West Coast hip-hop. Nhale debuted with his album Young OG in 2020 and has been steadily releasing music since.
His latest video, City on Fire, features imagery of smoke-filled skies and charred landscapes, directly referencing the devastating wildfires that have swept through Los Angeles.
Nate Dogg’s legacy and passing
Nathaniel Hale Jr.'s father, Nate Dogg, was a cornerstone of West Coast hip-hop, renowned for his soulful hooks on tracks like Regulate with Warren G and 21 Questions with 50 Cent. Born Nathaniel Dwayne Hale, Nate Dogg rose to fame in the 1990s as a member of the legendary rap collective, 213, alongside Snoop Dogg and Warren G.
His distinctive voice and contributions to G-funk earned him a lasting legacy in the music industry.
Nate Dogg died on March 15, 2011, aged 41, due to complications from multiple strokes. He suffered his first stroke in 2007 and a second in 2008, which left him partially paralyzed and struggling with his health.
Nathaniel Hale Jr. is also exploring other creative outlets. He recently released a self-produced documentary, Best of Both Worlds, which is available on YouTube. Part two of the documentary is expected soon, as announced via his social media on December 31, 2024.