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Kendrick Lamar unexpectedly released a new song on September 11, leaving fans anticipating a new album. The speculations were further fueled when Lamar's childhood friend, Euro, hinted at more to come, claiming the new untitled song was just a teaser.
Fans claimed that Euro was a credible source as he was the first to confirm that Kendrick Lamar was shooting a music video for Not Like Us in June in Compton, California.
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The new song, which is rumored to be called Watch The Party Die, coupled with Euro's cryptic post, left fans excited at Kendrick Lamar potentially dropping a new album sometime soon. The anticipated album would be Lamar's sixth studio album, following his 2022 LP Mr. Morale & the Big Steppers. One enthusiastic fan tweeted:
Many shared this sentiment, eagerly awaiting more information about the rumored project.
"That album about to shut everybody up, he ain’t playing," one person tweeted.
"I want the whole load nun less," another person added.
"Kendrick The GOAT," someone else proclaimed.
"Dropping the album this year is gonna be legendary," another user said.
Others asked him to slow his roll to give them room to breathe.
"These two are really about to have me averaging three hours of sleep again for days aren’t they bruh Can we compromise on a noon tip-off?" one person asked.
"Can be chill atleast until mixtape Pluto out," another person added.
"Next?! Do we gotta stay up tonight?" someone else tweeted.
Kendrick Lamar's new song received 2.2 million likes in 10 hours on Instagram
Kendrick Lamar's surprise drop on September 11 saw many fans rush to the rapper's Instagram page to listen to the song. The track, released only on Instagram, garnered over 2.2 million likes in 10 hours. It is his first song since Not Like Us, the DJ Mustard-produced Drake diss that broke several records and topped the Billboard charts for weeks.
Fans dissected the lyrics to see whether Kendrick Lamar dissed Drake on his new song. Some speculated that the rapper took subliminal shots at his rival with the lines,
"Just walk that man down, that'll do everyone a solid/ It's love, but tough love sometimes gotta result in violence."
The new song came just days after Kendrick Lamar revealed he would headline the 2025 Super Bowl halftime show. In a statement following the announcement, the rapper claimed he was looking forward to reminding the world why rap music has the impact it does.
“Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one,” he said.
The decision was met with mixed reviews. While K. Dot fans were elated at having their favorite rapper headline the event, other hip-hop fans alleged it was disrespectful to Lil Wayne to stage the performance in his hometown of New Orleans and not invite him to headline.
Kendrick Lamar's eventful year kicked off when he appeared on Metro and Future's Like That, a response to Drake's First Person Shooter that escalated the feud.
With four other Drake diss tracks, one record-breaking song, a West Coast unifying pop-out show, a highly anticipated music video, and a Super Bowl announcement later, Lamar fans now look forward to a new album.
