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Grammy-winning artist Cardi B has sparked a heated debate among fans and fashion enthusiasts alike following her recent partnership with the fast-fashion giant SHEIN.
On December 3, 2024, Cardi B took to her Instagram account to share a promotional clip showcasing her collaboration with fast-fashion retailer SHEIN. The video, which featured the artist posing in SHEIN outfits, quickly gained traction online, sparking a viral discussion on X.
Many users on X expressed disappointment with Cardi's association with the brand as they argued that the partnership seemed at odds with Cardi's established image as a high-fashion icon —
"Cardi went from Mugler darling to SHEIN discounts lady," one commented.
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Furthermore, many fans suggested that Cardi B, a multi-platinum artist, does not need such endorsements to secure her financial success. Instead, they encouraged her to focus on her music career, with many highlighting the anticipation for her next album —
"@iamcardib wtf are u doing? Is u ok? You a big female rappers u don't need SHEIN ads, u want money drop the album or something better but not SHEIN, FOCUS," a user on X commented.
"Why tf is Cardi B doing ads for SHEIN?!??? WTF is happening to our female rappers 🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️🤦🏾♀️," another commented.
"Cardi on spaces explaining why she took a shein deal. This ho stay so bothered her self esteem is in the dumpster," a third wrote on X.
In addition, many users on X expressed the sentiment that Cardi B's involvement in SHEIN advertisements signals the decline of her career, with several showing deep disappointment over her decision —
"cardi doing shein deals .. yea it's time to wrap her career up i am so serious," a user on X commented.
"Not Cardi supporting shein. She's sooo over omg. These fashion girlies are gonna drag her through hell & back 😭," another commented.
"a SHEIN ambassador… i don't want to see y'all talk about nicki EVER again," a third commented.
SHEIN is a global fast-fashion retailer founded in 2008 in China. The brand primarily operates online and offers a wide range of trendy and affordable clothing, accessories, footwear, and more for women, men, and children.
As of now, Cardi B has not publicly addressed the reactions online nor provided any comment regarding her role as a brand ambassador for SHEIN.
Cardi B takes on a new role with fast-fashion brand SHEIN:
On Tuesday, rapper Cardi B took to her Instagram account to share a promotional video for SHEIN. In the video, Cardi is seen modeling several long coats, all from the brand, while encouraging viewers to purchase from SHEIN —
"Ladies, this year, we're investing in a good coat. Don't be walking around with that jean jacket you wore in the spring. Or don't go into the club like, 'I ain't cold," Cardi said.
The rapper in the same video on Instagram, where she is seen walking down the stairs in a long brown jacket. She informed viewers that all of her looks were from SHEIN and mentioned that each item cost less than $200, according to The Independent.
Next, Cardi wore a tan jacket with a puffy fur hood. She also thanked her mother for buying her the jackets while staying "on a budget."
"Look at this brown jacket, yes, s*xy, ha ha ha, I am a bad b*tch. Look at this one, look at this one, how expensive this look, you all gotta feel this fur right here, yeah my momma got a good selection," Cardi said.
Cardi B captioned her Instagram post by highlighting that SHEIN is offering a 90% discount, and using her code, customers can receive an additional 15% off their purchase. Additionally, SHEIN commented under the post, clarifying that these coats are not part of their regular collection —
"🔥 Shop #SHEINBigSalesDay to snag these 🔥 looks! Get up to 90% OFF and use code 'BFCARDI' for an extra 15% OFF @sheinofficial at checkout. 💸 💃 Search “BFCARDI” on @shein_us to shop these looks and more #SHEINHolidaySale #SHEINpartner," Cardi wrote.
The Instagram reel garnered over seven million views within 12 hours. Since then, Cardi B has not shared any additional looks from SHEIN nor commented further on the partnership.
