What is Kendrick Lamar's net worth in 2025? Not Like Us rapper features in the "largest celebrity brand campaign in Gatorade's history"

On Friday, April 18, Kendrick Lamar became the first musician to feature in a commercial advertisement for Gatorade. The Not Like Us hitmaker starred in the brand's 'Lose More. Win More.' campaign, featuring NBA and WNBA juggernauts like Luka Doncic, A'ja Wilson, Caitlin Clark, and Jason Taytum.

In the last few years, Kendrick Lamar has become one of the most recognizable names in the hip-hop industry, especially after his historical diss track feud with Drake.

According to Celebrity Net Worth, the Not Like Us hitmaker has a net worth of $140 million in 2025.

As per the website, Kendrick Lamar has sold over 70 million albums in the United States alone. He has earned around $80 million in the last four years, bringing his total career earnings to a lucrative $263 million.

Additionally, the 22-time Grammy winner has an assortment of real estate investments across the United States.

These include a $40 million mansion in Los Angeles, a $16 million residence in LA's Bel Air neighborhood, and a $9.7 million home in Manhattan Beach, among others.

In the Gatorade commercial, K Dot's GNX track Peekaboo plays in the background. The rapper speaks about the company's 60-year legacy as a montage of various athletes plays.

Kendrick Lamar is seen in the final frame, with beads of orange-colored sweat (resembling the Gatorade energy drink) pouring down his face.

“This will be the largest celebrity brand campaign in Gatorade’s history and will be the first time a musician is featured in Gatorade ads,” claimed Gatorade chief brand officer Anuj Bhasin (according to MSN).

The video has already amassed over 380k views and is nearing 6k likes within just 16 hours of being uploaded on YouTube.

Kendrick Lamar and SZA are set to embark on the Grand National Tour

Kendrick Lamar and SZA in Apple Music Super Bowl LIX Halftime Show - Source: Getty

Kendrick Lamar and SZA's much-anticipated Grand National Tour is set to begin today, April 19. It will be the first all-stadium tour for both artists and is scheduled to span across North America and Europe for a total of 39 shows.

The tour is slated to promote K Dot's sixth studio album, GNX, and SZA's reissue album, Lana.

The North American leg of the tour will consist of 23 shows and will conclude on June 18. 21 shows are scheduled to take place in the United States, while the remaining two will be hosted by Toronto, Canada.

Thereafter, the two will begin the European leg of the tour following a few weeks' hiatus. Starting on July 2, it will consist of 16 shows in countries like England, Wales, the Netherlands, Poland, France, Portugal, Spain, and the like.

Grand National Tour's last concert will take place in Stockholm, Sweden, on August 9.

Here is the full concert schedule for the Grand National Tour:

April 19, 2025 - Minnesota at U.S. Bank Stadium
April 23, 2025 - Houston, Texas at NRG Stadium
April 26, 2025 - Arlington, Texas at AT&T Stadium
April 29, 2025 - Atlanta, Georgia at Mercedes Benz Stadium
May 03, 2025 - Charlotte, North Carolina at Bank of America Stadium
May 05, 2025 - Philadelphia, Pennsylvania at Lincoln Financial Field
May 08, 2025 - East Rutherford, New Jersey at MetLife Stadium
May 09, 2025 - East Rutherford, New Jersey at MetLife Stadium
May 12, 2025 - Foxborough, Massachusetts at Gillette Stadium
May 17, 2025 - Seattle, Washington State at Lumen Field
May 21, 2025 - Inglewood, California at SoFi Stadium
May 23, 2025 - Inglewood, California at SoFi Stadium
May 24, 2025 - Inglewood, California at SoFi Stadium
May 27, 2025 - Glendale, Arizona at State Farm Stadium
May 29, 2025 - San Francisco, California at Oracle Park
May 31, 2025 - Las Vegas, Nevada at Allegiant Stadium
June 04, 2025 - St. Louis, Missouri at The Dome at America's Center
June 06, 2025 - Chicago, Illinois at Soldier Field
June 10, 2025 - Detroit, Michigan at Ford Field
June 12, 2025 - Toronto, Ontario at Rogers Centre
June 13, 2025 - Toronto, Ontario at Rogers Centre
June 16, 2025 - Hershey, Pennsylvania at Hersheypark Stadium
June 18, 2025 - Washington, D.C. at Northwest Stadium
July 02, 2025 - Cologne, Germany at RheinEnergieStadion
July 04, 2025 - Frankfurt, Germany at Deutsche Bank Park
July 08, 2025 - Glasgow, Scotland at Hampden Park
July 10, 2025 - Birmingham, England at Villa Park
July 13, 2025 - Amsterdam, Netherlands at Johan Cruijff ArenA
July 15, 2025 - Nanterre, France at Paris La Défense Arena
July 19, 2025 - Cardiff, Wales at Principality Stadium
July 22, 2025 - London, England at Tottenham Hotspur Stadium
July 27, 2025 - Lisbon, Portugal at Estadio do Restelo
July 30, 2025 - Barcelona, Spain at Estadi Olímpic Lluís Companys
August 02, 2025 - Rome, Italy at Stadio Olimpico
August 06, 2025 - Warsaw, Poland at PGE Narodowy
August 09, 2025 - Stockholm, Sweden at 3Arena

"The fall off is sad" — Internet reacts to Kendrick Lamar and SZA's tour tickets being sold at 60% off in a reported Instagram ad

About the author

Rajarsi is a writer at Sportskeeda with a special focus on European football and Pop Culture. An undergraduate degree holder in Physics, he has a work experience of over 2 years and has previously worked at Epic Media Labs for 18 months. A stickler for accuracy, he believes in cross-checking information only from trusted websites like Sofascore and Transfermarkt.

A Barcelona supporter, Rajarsi's tryst with the beautiful game began after watching Argentina's 2010 FIFA World Cup opening tie against Nigeria. He has been an ardent fan of Lionel Messi since then and him lifting the trophy in 2022 is his all-time favorite FIFA World Cup moment.

Rajarsi, who played football at college level and chess at district level in his childhood, considers Messi as his favorite footballer and Pep Guardiola as his favorite manager. He feels Guardiola's decision to play the left-footed Argentine in a false nine role at Barcelona is one of the most iconic tactical decisions in history.

Despite believing that no two players can emulate Messi and Cristiano Ronaldo's respective careers, he feels Lamine Yamal and Arda Guler could replicate the two legends' rivalry. Apart from Europe's top five leagues, he follows Major League Soccer (MLS), Brazilian Serie A, and Argentine Primera Division. He likes to read books, write fiction, and play chess in his spare time.

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Edited by Prem Deshpande