Who is Gee Roberson? Nicki Minaj calls out The Blueprint Group co-CEO as she blasts Jay-Z for not picking Lil Wayne to perform at 2025 Super Bowl

Rapper Nicki Minaj mentioned Gee Roberson while calling out Jay-Z for not choosing Lil Wayne to perform at the 2025 Super Bowl halftime, despite Kendrick Lamar being selected. In posts shared on September 9, she called out Roc Nation, which has handled the NFL's live music strategy since 2019.

Minaj wrote:

“Denying a young black man what he rightfully put into this game for no other reason but your ego. Your hatred for BIRDMAN, Drake & Nicki got you punishing Lil Wayne?!?!!! LIL WAYNE!!!!!!!!!! THE GOAT?!!!!!!!!!!! Nola what’s good?!!!!!! Eminem stood firm on having 50 Cent come out. A white man. Sh*t sad. House NI***R TINGZ. but it’s GOOD FI DEM!!!!!!! No loyalty? Welp. then ni**az will keep son’ing you!!!!!"

The rapper continued to post a series of follow-up posts, before mentioning Gee Roberson, the co-CEO of the artist management company The Blueprint Group, in one of her tweets. Minaj said:

"God forbid if Wayne was to leave this earth right now, the culture would be in mourning. That’s why so many ppl keep saying to give our legends their flowers while they are still around to smell them. Sitting around all day playing games with ppl life & legacy. God ain’t sleep. Gee Roberson you will learn that, too. Very soon."

Gee Roberson is the co-CEO of Blueprint Group and a founding member of the Maverick management firm. He is also the founder and manager of BPG Music. Roberson has managed multiple music artists over the years and played a key role in the rise of Kanye West, Drake, Nicki Minaj and Lil Wayne. He was the former manager of both Kanye West and Drake.

Roberson served as the manager of Nicki Minaj between 2014 to 2019, per Variety. The decision to part ways was "mutual and amicable" between both parties, reported the publication.

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Gee Roberson began his career under Jay-Z guidance as a VP of Rock-A-Fella Records

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Gee Roberson began his career under the guidance of Jay-Z, serving as the Senior VP of A&R of Rock-A-Fella Records in the mid-90s. During his time at Roc-A-Fella, Roberson managed to produce Philadelphia Freeway by Freeway and Diplomatic Immunity by The Diplomats.

Shortly after, Roberson collaborated with Kyambo "Hip-Hop" Joshua to launch their company, Hip Hop Since 1978, in 1998. Kanye West, a rising star at that time, was their first client, followed by Just Blaze. Gee Roberson played a significant role in West's rise and initial success, after independently producing Ye's first breakthrough single, Through The Wire.

The next year, Ye released The College Dropout, another break-out single via Roc-A-Fella Records, which established him further in the hip-hop world. In December 2002, Gee Roberson assumed a new position as head of A&R for Urban in Atlantic Records.

During his time at Atlantic Records, Roberson worked with Lil Kim, Twista, T.I and Lil Wayne. The music mogul helped Wayne's Tha Carter III album become one of the top-selling albums in 2008. At the same time, Roberson worked with Drake, helping his mixtape So Far Gone reach success in 2009 and independently publicized his single, Best I Ever Had.

In June 2011, Gee Roberson became the CEO of Geffen Records. In recent times, he became the co-CEO of Blueprint Group, where he worked with the likes of Lil Wayne and Nicki Minaj. Roberson helped secure partnership deals for Wayne with Beats by Dre and Mountain Dew.

While working with Minaj, Blueprint secured major deals for her with the likes of Adidas, Elizabeth Arden and Pepsi. As per Roberson's statement on their official website, he said:

"We have never concentrated solely on music and album sales. At Blueprint the focus is on all areas of artist development and creating a lasting effect. From partnerships with Fortune 500 companies to touring internationally to securing film opportunities, we build our artists into global brands and ultimately, household names.”

Gee Roberson also serves as the founder and CEO of BPG Music. His company signed a partnership with Warner Records in February 2021.