Almost a month after releasing his new single Him All Along, in October, Gunna has thrilled his fanbase by delivering its official music video on November 12, 2024.
The Atlanta rapper teamed up with director Spike Jordan to help capture the exciting visuals for Him All Along, which follows Gunna through his day-to-day life and includes shots of him traveling the world and giving back to the community.
Around the 2:40 minute mark, the music video seemingly teases a new song. The visuals capture the One of Wun rapper boarding a private jet with his entourage, while a melodic trap beat plays with him rapping:
"On and off the jet (goddamn) / I don't get no rest (goddamn) / I want my respect (goddamn) / I've been running up a check"
With media news outlets and hip-hop news portals reposting the latest music video across social media, fans of the rapper have taken to X (formerly Twitter) to share their thoughts and opinions on Him All Along's visuals.
Several users commented under reposts from Kurrco praising the rapper for not paying attention to online hate and never missing. One excited user was found proclaiming that "real music" had returned with Him All Along's release.
Reactions followed from fans referencing the various snitching allegations, stemming from Gunna's involvement in the YSL's RICO Trial, noting his focus on delivering "great music" remains intact.
"Ever since the snitching allegations, this guy decided, I'm never going to miss." - A fan stated.
"Gunna is NOT a snitch" - Said another.
"Gunna really doing his thing… regardless of what ppl saying about him… he blocking out all the noise and making great music" - A fan suggested.
"Love how dark and gritty this music video is" - A fan praises the new music video.
A few were seen commenting on Gunna's relationship with peer Young Thug, who was recently released from custody under a special probation clause, suggesting a budding competitiveness between both artists' fanbases.
"Gunna wishing Thug would give him another chance" - A user commented.
"I fw thug heavy can’t wait for him to drop, but going up against Gunna is not gonna be easy by any stretch" - Another cited.
"Love thug but Gunna really don’t need his co-sign if he feel some kind of way" - A fan suggests.
"Can’t make this stuff up. Snitch drops a song titled, Him all along" - A critic added.
Bar-For-Bar: Breaking down the meaning behind Gunna's latest single 'Him All Along'
Gunna, born Sergio Giavanni Kitchens, first released Him All Along on October 18, 2024, as the first official single following his fifth studio album, One of Wun, which was delivered to streaming platforms in April and debuted at No. 2 on Billboard's album charts.
The rapper's latest efforts find him working with producers Turbo and Yung Bleu, who come together to deliver an instrumental fueled by enticing drum sequences and harmonies that effectively blend into Gunna's melodic vocal performances.
Notable themes Kitchens delves into on Him All Along include wealth, success, status, fashion, family, relationships, and ambition.
Disclaimer: This review is rated explicit. Reader discretion is advised.
(Verse 1)
"Scrooge McDuck, got one of my rooms all flooded with gold (Gold) / I done bought two, four, five, six, seven, eight karats in stones (In stones) / Cash on the California couch, can't wait to go dress my home (Dress my home) / Smash all you itty-bitty rappers in a minute, I was tryna prolong (Tryna prolong)"
Gunna opens on Him All Along with lines that emphasize the abundance of luxury jewelry in his possession, before asserting himself as a dominant figure in the music industry.
These bars essentially highlight a life of prosperity and status, a lifestyle he humorously compares to the fictional Disney character Scrooge McDuck, known for his rooms filled with gold coins.
"On the way to reachin' my goals, lot of doors open and close (Open and close) / I've been spendin' millions on clothes, I been makin' millions off clothes (Millions off clothes) / Stackin' new money to old, garments stay vintage and old (Vintage and old) / Cut up my shirt full of holes, Gun-Wunna got a lot of ho*s (Got a lot of ho*s)"
The rapper proceeds to speak on his affinity for fashion, given he is widely considered a trend icon, being spotted dressed in iconic pieces from luxury brands like Hermes and Chanel.
The bar interestingly highlights his own unique taste in clothing while alluding to his growing wealth, indicating an uncanny balance between trendy materialism and vintage fashion statements.
"Shoutout my cousin, my cousin, my kin, my blood, my folk (My folk) / Hold my team, now I plant the seed, give it water to grow (For my team) / Half a million euros in a third-world country, I travel the coast (Travelin', yeah) / Always said that I wanted, young Wunna done done it, I do what they don't (Young Wunna the man)"
The final bar in Kitchens' verse finds him shouting out the people who stood by him during his come-up, citing how he'll continue to provide for his team to grow throughout his career.
As the verse comes to a close, the melodic production draws listeners in as it immediately transitions into Him All Along's impactful hook.
(Chorus)
"They was tryna stunt my growth, I been steady chasin' my goals / N***a, why you watchin'? I'm grown, n***a can't take my throne / Goin' through the motions, stay strong, he done been him all along (Him) / Look at all this money we done grown, lot of different places I done flown"
The hook on Him All Along interestingly finds Kitchens reflecting on his career, claiming to have always known he was destined for fame and success. The rapper suggests having attained copious amounts of wealth while addressing his hip-hop peers stating nobody can take his "throne".
Listeners are then introduced to the song's second verse, where Turbo's production slows down for a couple of seconds before ramping back up.
(Verse 2)
"Freaky lil' b***h, she swallow my kids (She swallow my kids) / Pull up on the kid, she left her kid at home / It's 10 P.M. in Atlanta, where I'm at, it's four in the morn' / Marbella, Spain and the view is insane, 'round the corner from Jordan (Jordan)"
In his second verse, Gunna's lyricism delves into more provocative themes highlighting his excessive lifestyle and intimate relationships. The rapper also references his global presence, alluding to staying in Europe, given the Marbella reference on the final line of the bar.
"Speed in the coupe, Jeff Gordon, I got the foreign imported (Foreign imported) / Knew that we sold out the Barclay', now we gon' sell out the Garden (Gon' sell out the Garden) / Trap, I'ma f**k up the market, young Gunna really a martian (I'm really a martian) / Excusin' me through like I'm pardoned, and I'm protected by carbons"
Interestingly, Gunna also shouts out NASCAR driver Jeff Gordon when comparing his thrill for speed and affinity for foreign sports cars, which was captured in the music video as well.
He continues by flexing his fame and success, referencing his sold-out stadium show at the Barclay's Arena in 2023. The song's hook plays one more time before Kitchens delivers a two-line outro closing out Him All Along.
The ethereal production that seamlessly blends into Gunna's powerful and assertive lyricism, is emphasized with the exciting visuals that effectively capture the luxurious and excessive lifestyle he intended to portray with Him All Along.
The new teaser included at the end of the music video has led fans to believe that the rapper could potentially be releasing new music soon.