Rihanna launches Fenty Hair into Sephora: Product, prices, and more details explored

Rihanna achieved a major entrepreneurship milestone this Monday, September 2, and announced the launch of Fenty Hair products at Sephora. The singer shared the big news through a post on the Fenty Hair Instagram page earlier this week.

Customers in North America and Canada can now find Fenty Hair products at over 500 Sephora stores starting as early as September 3. People will also be able to access a wide range of premium hair care products when shopping through sephora.com or the mobile app. Additionally, those in the UK can get the hair care products at the nearest Selfridges stores.

From hair maintenance kits to moisturizing shampoos, styling gels, and even tools, Rihanna's brand offers an assorted range of hair care products starting as low as $18. As per the Fenty Beauty website, all Fenty Hair care products are made with natural ingredients and are free from silica or other harmful additives.

Rihanna's big announcement marks the first time the hair care brand has expanded into retail channels other than the official seller, fentybeauty.com. The move will make the products accessible to a wider consumer base across the United States, Canada, and the United Kingdom.

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A look at Rihanna's Fenty Hair brand and the products available at Sephora

Rihanna launched Fenty Hair on June 13, 2024, with the idea to offer hair care products that are built around the ethos of "Beauty For All." Her venture aims to create easy-to-use products that suit all hair types while offering hair repair at the core.

Ever since the June launch, the Fenty Hair products were exclusive to fentybeauty.com, making it difficult for people in remote regions to access them. The expansion of the products is expected to help with that greatly and had RiRi all excited as she told the press on September 3:

“I’m really excited to bring Fenty Hair to Sephora so that everyone can get in on it. Hair is one of the most fun parts of beauty.”

Talking about the significance of good hair for experimenting with numerous hairstyles, the Diamonds singer added:

“I’ve had every hair color, style, cut. I love to switch it up. But to do that, you need to make sure your hair is healthy. Fenty Hair makes your hair stronger and healthier so that any style is possible for you, too.”

All Fenty Hair products contain Replenicore-5, an original complex formula. It features an active blend of proteins, antioxidants, and amino acids that help smoothen, hydrate, protect, and repair hair health.

Replenicore-5 is made with natural extracts from Green Tea, Barbados Gooseberry, Upcycled Jackfruit, and Hydrolyzed Vegetable Protein, to help promote healthy hair.

Rihanna's Fenty Hair care products are available at Sephora starting September 3 (Image via fentybeauty.com)

The full list of Fenty Hair care products available at Sephora and Selfridges stores in the US, Canada, and UK includes:

• Mini Maintenance Crew Start'r Kit ($45) - Travel-friendly hair-care kit featuring Rihanna's Fenty Hair conditioner, shampoo, heat protectant cream, and damage-repair formula.
• Comeback Kid Instant Damage Repair Treatment ($36) - Profesional hair treatment aimed to provide up to 75% improvement in hair damage.
• Protective Type 5-in-1 Heat Protectant Styler ($28) - Multipurpose heat protectant cream aimed at hydrating, protecting, defrizzing, detangling, and smoothening your hair.
• Rich One Moisture Repair Shampoo ($29) - Warm and relieving floral shampoo for shinier and hydrated hair.
• Rihanna's Fenty Hair Rich One Moisture Repair Conditioner ($29) - Light and hydrating hair conditioner to help reduce hair breakage soften hair, and reduce split ends.
• Richer One Moisture Repair Deep Conditioner ($29) - Rejuvenating and hydrating conditioner featuring wild mango butter for softer and smoother healthy hair.
• Homecurl Curl-Defining Cream ($28) - Gel-based cream with wild mango butter for styling and enhancing your curls.
• Rihanna's Fenty Hair Gelly Type Strong Hold Gel ($26) - High-performance hair styling gel made with bamboo soap water.
• Controlling Type Hair-Thickening Edge Control Gel ($18) - Quick hair styling gel made with red clover flower extracts and larchwood.
• Side Stick 3-in-1 Edge Tool ($18) - This tacky tool is suitable for brushing, combing, precise parting, and laying the edges of your hair.

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Sephora is currently running limited-time One-Day Deal events allowing customers to grab up to 50% discount on some of the best-selling beauty and care products. People interested in getting their hands on the premium hair care products from Rihanna's Fenty Hair brand can make the best of the deal till September 19.