"Rocky drowned in the gloss" — Fans react hilariously as Rihanna photoshops Fenty Gloss Bomb over Asap Rocky for Olympic ad

Rihanna announced Fenty Beauty’s premium partnership with the Paris 2024 Olympic and Paralympic Games on Thursday, July 18, 2024.

The Diamond singer made the announcement through her Instagram and X accounts, sharing visuals of herself holding hands with an animated Fenty Beauty Gloss Bomb Universal Lip Luminizer against the backdrop of the Eiffel Tower and the Olympic rings.

Rihanna captioned the post:

"tried to tell yall….we outside all 2024!!! PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby!!! #FentyxParis2024."

Netizens quickly noted that the original version of the photo shared by the Fenty mogul featured herself and her longtime partner, Asap Rocky. The photo of the couple was taken during their day out in Paris in June 2024.

The photoshopped image elicited hilarious reactions from fans, with one X user commenting:

"Rocky drowned in the gloss."

Netizens on Instagram also joked about the photo:

Fans react to visuals (Image via Instagram/@badgalriri)

Some other users commended Rihanna's entrepreneurial skills, while other fans asked her to drop new music:

Netizens react to visuals for Fenty Beauty’s partnership (Image via Instagram/@badgalriri)

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More details on Rihanna’s Fenty Beauty partnership with the 2024 Paris Olympics and Paralympics

According to a press release, volunteers at the Paris 2024 Olympics and Paralympics Games will be given makeup kits to create “designated looks” using Fenty products. Six hundred volunteers between the ages of 18 and 21 will receive kits with tutorials on how to apply their makeup for the events.

Reports also state that makeup artists will be available to help the volunteers match their correct foundation shades. The beauty kits will contain the Eaze Drop Blurring Skin Tint, Gloss Bomb Universal Lip Luminizer, Invisimatte Instant Setting and Blotting Powder, and the Eaze Drop’Lit All-Over Glow Enhancer.

In an interview with Elle published on February 10, 2023, Rihanna discussed her brand and beauty legacy, to which this partnership contributes. The singer said:

"My mantra has always been and always will be, 'Beauty is there to have fun with. It should never feel like pressure or a uniform.' I hope that carries on, because it's an incredible joyful and freeing way to live."

This partnership follows LVMH’s (Fenty Beauty's parent company) announcement as a premium partner of the Paris 2024 Olympics and Paralympics in July 2024.

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The 2024 Olympic Games will be held in Paris from July 24 to August 11. The opening ceremony, to be held on July 26, will feature a performance by renowned artist Celine Dion. The games will feature participation from 206 countries. The Paralympics will take place from August 28 to September 8.