A few weeks after releasing his 11th chart-topping album, The Death of Slim Shady (Coup de Grâce), Eminem's latest promotional video for the album has been revealed as an official "Face Off Interview" between the rapper and his alter-ego.
The interview was filmed by Complex and uploaded to the magazine's official YouTube channel today (July 31). The premise of this interview places Marshall Mathers and his alter-ego, Slim Shady, in a room together to seemingly hash out every issue they have with each other.
The two go back and forth between topics revolving around Slim's destructive behavior and slander, Eminem's artistry, and their family. Marshall appears to finally peace with Shady, acknowledging and appreciating him for his career before the AI-generated alter-ego dissipates.
Viewers and fans have taken to X (formerly Twitter) to share their thoughts and opinions on Complex magazine's "Slim Shady vs. Marshall Mathers: THE FACE-OFF" interview.
Users were seen appreciating the creativity taken to put together an "interview/therapy" for Marshall Mathers and The Death of Slim Shady (Coup de Grâce). Many fans were seen flooding comment sections, of re-posts, to share their love and support for Em's discography.
One individual appeared to suggest that this ongoing promotional run possibly indicates a "Side B" to his 12th studio album could be released soon.
"Eminem creative as hell can’t lie" - Said one user.
"lmao this is creative af" - Said another.
"only person who can diss eminem is slim shady" - A humourous fan stated.
"When Eminem wrote Stan I knew he had more in the tank. Man’s special" - A fan stated sharing his appreciation for Em's 2000-hit 'Stan'.
"man i love marshal, but slim is just way too good" - Said one user.
"I mean Slim speaking facts lol" - Said another.
During the interview, Slim attacks Marshall by claiming their 25-year-long career should be credited to him alluding to 1997's Slim Shady EP and 1999's The Slim Shady LP as being the reason "Eminem" rose to fame.
Shady insults Marshall by claiming the "The Slim Shady" era was the only part of his career that matters, before drawing comparisons to Taylor Swift when he said:
"You’re not f--kin' Taylor Swift. You only had 1 era that mattered"
A fan was seen highlighting this moment to show their support for Em's twisted way of shouting out Taylor Swift and acknowledging her acclaimed career.
"Him actually recognizing Taylor as someone with hits in every era is goated" - Said one fan.
Eminem's 12th Studio album drops to No.3 on Billboard's 200 chart
Em's The Death of Slim Shady (Coup de Grâce) is currently the largest hip-hop album opening for 2024 after selling over 281,000 album-equivalent units in the United States only.
The project also marks the rapper's 11th No.1 album for his career, following up on 2020's Music To Be Murdered By which debuted with 279,000 album equivalent units sold in its first week.
The project debuted at No.1 and replaced Taylor Swift's The Tortured Poets Department, which was on an impressive three-month run dominating the Billboard 200 chart. As of today, Marshall's 12th studio album is trending down, taking third place on the magazine's chart after being replaced by Stray Kid's new EP Ate: Mini Album.
BTS star Jimin's sophomore studio album Muse was distributed to streaming platforms on July 19, 2024, and has debuted at No.2 on the 200 chart, after selling over 74,000 album units in its first week as well as 15,000 Streaming Equivalent units.
Check out our complete breakdown for Eminem's 12th studio album The Death of Slim Shady (Coup de Grâce) here. The project was released to all major streaming platforms on July 12, 2024, via Shady, Aftermath, and Interscope Records.